This course is designed to provide you with the foundational skills and knowledge to successfully launch and grow a business. By the end of the course, you’ll have a thorough understanding of the key components involved in starting a business, including how to write a compelling business plan and create a sustainable business model. You’ll also explore how to conduct user interviews to better understand market needs and develop a marketing strategy that builds brand awareness and attracts customers.
Building a Strong Business Foundation
Building a Strong Business Foundation
This course is part of Skills for a Modern Entrepreneur or Business Owner Specialization
Instructor: Packt - Course Instructors
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
10 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Develop a sustainable business model by analyzing market needs and defining customer segments.
Learn how to write a business plan that aligns with your business goals and growth.
Conduct effective user interviews to gain valuable insights into customer needs.
Create a marketing strategy that boosts brand awareness and drives customer engagement.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
May 2025
Assessments
6 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Skills for a Modern Entrepreneur or Business Owner Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 5 modules in this course
In this module, we will explore the essential steps to starting a successful business. You will learn how to break down the core components of your business model, define your customer base, and craft a value proposition that resonates. We’ll also guide you through effective financial management to ensure your business stays profitable and sustainable.
What's included
31 videos2 readings1 assignment
In this module, we will walk you through the process of writing a business plan, highlighting the essential components that drive business success. You’ll learn how to structure your plan effectively and understand how to create a roadmap that aligns with your business goals.
What's included
12 videos1 assignment
In this module, we will guide you through the process of conducting user interviews. You’ll learn how to select the right participants, ask insightful questions, and interpret the data to gain valuable insights that inform your business strategy.
What's included
13 videos1 assignment
In this module, we will focus on researching user needs to create products that truly resonate. You’ll gain skills in empathy, participant recruitment, and turning research insights into actionable product improvements.
What's included
45 videos1 assignment
In this module, we will dive into effective marketing strategies, including leveraging social media, SEO, and email marketing. You’ll learn how to craft strategies that attract, engage, and retain customers, boosting your business’s visibility and sales.
What's included
31 videos1 reading2 assignments
Instructor
Offered by
Explore more from Business Essentials
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
New to Business Essentials? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
More questions
Financial aid available,