In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.

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Business Foundations Specialization
Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.



Instructors: Michael R Roberts
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What you'll learn
Understand branding and go-to-market strategies
Read income statements, balance sheets, and cash flow statements
Manage people through motivation and reward systems
Analyze and improve business processes in services or manufacturing
Overview
Skills you'll gain
- People Management
- Branding
- Marketing Planning
- Process Analysis
- Financial Statements
- Operational Efficiency
- Financial Reporting
- Capital Budgeting
- Financial Statement Analysis
- Process Management
- Human Capital
- Marketing
- Peer Review
- Financial Modeling
- Corporate Finance
- Go To Market Strategy
- Financial Accounting
- Finance
- Operations Management
- Return On Investment
What’s included

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Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Pennsylvania

Specialization - 6 course series
What you'll learn
Skills you'll gain
What you'll learn
Skills you'll gain
What you'll learn
Skills you'll gain
What you'll learn
Skills you'll gain
What you'll learn
You will learn to analyze processes, optimize flow, and manage variability, driving improvements and achieving excellence in operations management.
Skills you'll gain
What you'll learn
Skills you'll gain
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Frequently asked questions
Time to completion will vary based on your schedule, but we anticipate most learners being able to finish the material in 6 months.
Each course in the Specialization is offered every two months.
No specific background is required—this Specialization is ideal for entrepreneurs, small business owners, managers, consultants, or anyone aiming to hone their core business skills. Knowledge of high-school level math (through pre-calculus) is suggested.
More questions
Financial aid available,