This Specialization is intended for entrepreneurs, marketers, and eCommerce professionals seeking to develop advanced skills in paid social media advertising. Through three practical courses, you will learn how to set up ad infrastructure, build effective targeting strategies, create high-converting ad creatives, and manage and scale Facebook and Instagram ad campaigns. These skills will prepare you to confidently launch and optimize ads that drive real sales for your Shopify store.
Applied Learning Project
Across the Specialization, you’ll complete three hands-on projects to apply your learning to real-world advertising tasks. You’ll start by setting up your Facebook Business Manager and launching your first campaign draft. Then, you’ll define your customer avatar and build a complete ad set using Canva. Finally, you’ll launch a full campaign, monitor its performance, and produce a report with optimization and retargeting recommendations. Each project is designed to simulate real business scenarios and help you develop a professional-level advertising workflow.
