University of California, Irvine
Salesforce Fundamentals Specialization
20,795 enrolled
University of California, Irvine

Salesforce Fundamentals Specialization

Join an Ecosystem of Self-Starters in Salesforce. Learn the fundamentals to integrate the world's most powerful CRM into any organization.

Included with Coursera Plus

Get in-depth knowledge of a subject

(174 reviews)

Beginner level

Recommended experience

Flexible schedule
2 months at 10 hours a week
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject

(174 reviews)

Beginner level

Recommended experience

Flexible schedule
2 months at 10 hours a week
Earn a career credential
Share your expertise with employers

Overview

  • Manage user permissions, data security, and object creation.

  • Manage and model data to create reports and data visualization
.

  • 
Automate business processes and integrate Salesforce into an organization.

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of California, Irvine

Specialization - 4 course series

What you'll learn

  • Access, navigate around, and transition between Lightning and Classic Salesforce interfaces.

  • Customize Salesforce functionality to meet specific team needs.

  • Create customer, partner, and employee communities.

Skills you'll gain

Category: Presentations
Category: Salesforce Development
Category: Customer Relationship Management (CRM) Software
Category: User Accounts
Category: Customer Relationship Management
Category: Cloud Computing
Category: Salesforce
Category: Data Management
Category: Account Management
Category: Marketing Automation
Category: Security Management
Category: Sales Enablement
Category: Customer Engagement
Category: Automation
Category: Enterprise Application Management
Category: Data Security

What you'll learn

  • Create an Einstein Analytics App and customize an Einstein Analytics Home Page.

  • Create users and manage access to enterprise data and customize the Lightning Experience user interface.

  • Create customer entitlements and an entitlement process with milestones.

Skills you'll gain

Category: Employee Engagement
Category: Sales Development
Category: Cloud Computing
Category: Customer experience improvement
Category: Salesforce Development
Category: Customer Engagement
Category: Process Design
Category: Lead Generation
Category: Dashboard
Category: Business Process Automation
Category: Role-Based Access Control (RBAC)
Category: Data Management
Category: Workflow Management
Category: Automation
Category: Customer Service
Category: Data Security
Category: Operational Efficiency
Category: Salesforce

What you'll learn

  • Build and customize processes and flows.

  • Assess data quality and create reports and visualize via dashboards.

  • Create different types of object relationships.

Skills you'll gain

Category: Internal Communications
Category: Report Writing
Category: Data Security
Category: Cloud Computing
Category: Data Management
Category: Automation
Category: Dashboard
Category: User Accounts
Category: Data Import/Export
Category: Salesforce
Category: Data Modeling
Category: Data Integration
Category: Business Process Automation
Category: Ad Hoc Reporting
Category: Data Quality
Category: Business Process

What you'll learn

  • Deployment of Salesforce within an organization.

Skills you'll gain

Category: Administration
Category: Marketing Materials
Category: Internal Communications
Category: Data Import/Export
Category: Email Marketing
Category: Business Reporting
Category: Salesforce
Category: Data Security
Category: UI/UX Strategy
Category: Cloud Computing
Category: Customer Data Management
Category: Automation
Category: User Accounts
Category: Application Deployment
Category: Systems Integration
Category: Data Management
Category: Data Cleansing
Category: Dashboard

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Stephane Muller
University of California, Irvine
16 Courses67,753 learners

Offered by

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions