Overall excellent course for introducing laymen to marketing (I thought the course was better than Wharton's marketing fundamentals--Wharton's was too academic and highfalutin for laymen). I do have a business degree, but I think that these type of courses should be approachable to everyone; for this, I thought IESE did a better job.

The intro and outro music every 5 minutes is unnecessary and annoying I thought, it wastes time. Plus, when playing the videos, the music was way louder, so every few minutes I needed to adjust the volume.

I liked the content of this course. I found it useful.

However, I missed some readable material, as in previous IESE courses, I would like to have some documentation to read on parallel with the videos. It may be a pdf, ppt, etc.

Me parece un curso muy completo, bien estructurado y correctamente explicado, en el que hay un buen equilibrio entre la parte teórica y la parte práctica con bastantes y variados ejemplos. Enhorabuena IESE por otro gran curso!

I have learned a lot. Thanks to coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU !!

I learned some basics. Interesting during this course was to have concrete examples to analyse.

the course outline really equips an individual on how marketing is a core part of business

Muy buen curso, bien estructurado, ideas claras, ejemplos didácticos y buen profesor.

Good course with bunch of examples to understand the concepts clearly.

Thank you professor.

Thank you IESE School.

Thank you Coursera.

Muy buen curso para entender los fundamentos del marketing

It was a kind of confuse and lack of bibliography.

4 Stars

The course is good and more practical

very good learned a lot of new things

Insightful course.

Good course

goog

Good

This course was a nice introduction to marketing concepts, but could have used a specific case to use throughout the course to apply these concepts to. This is something that worked well during the finance courses, and helped me to get a better understanding. The videos were not very engaging, as the professor seemed a bit uncomfortable from time to time. Lastly, the peer exam could have used way more context on what is actually expected. I noticed during the reviews that people interpreted it differently than was requested.

The course was interesting, but even if this was my first marketing course, I feel like I did not learn much. My take from this is that marketing is a mix of empathy, design thinking and originality. Everything was explained very high level. I'll search for other marketing courses.

I felt a lot of the content was covered too fast not allowing enough time for learners to properly retain information/knowledge. It seemed like certain topics were explained in a very theoretical and high level way.

Other than that, it was a great intro to marketing.

It's a general course about marketing giving very basic points about what is marketing, consumer needs and marketing process. It's a good start for beginners but the curriculum is very basic.

I was missing summaries at the end of each lesson and the case should rather be part of the quiz in week four since I read it before week 2 but didn't need it before end of week 4

Great content. Easy to grasp. Make sure to stay ahead of the schedule to avoid not completing the final peer-graded assignment on time.

The course content was mostly great and clear, but on occasion it lacked proper elaboration and definition of subjects discussed.

anodino