What kind of people are best suited for roles in commercialization?

The kind of people who succeed in roles in commercialization have keen marketing skills and the ability to understand the research behind a product or service, and convey its benefits, uses, and so on to others. These skills are largely based on certain soft skills that allow them to make connections with other people and help them see their vision and point of view. Some of the most important soft skills that people have who are best suited for roles in commercialization, according to a panel of communications executives interviewed by Forbes, include being an engaged listener, not avoiding hard conversations, asking a lot of questions, listening to constructive criticism, being open-minded to new ideas, and being humble. Additional traits of professionals who succeed in commercialization include having self-discipline, being resilient, being able to read body language, and having a can-do attitude.

What are common career paths for someone in commercialization?

One common career path in commercialization is drug commercialization, which involves moving a new drug from development in the lab to pharmacies, clinics, and treatment centers where it can reach patients and health care providers. Another common career path is technology commercialization. This is the process of bringing new technologies from the research lab to the marketplace, which involves developing patents and licenses and publishing research findings, among other processes.

What topics can I study that are related to commercialization?

Entrepreneurship is one topic you can study that is related to commercialization, especially as it involves the process of coming up with an idea to taking it to consumers in the marketplace. You can also study aspects of commercialization, such as production, distribution, marketing, sales, and customer support. Other related topics that you can study are research and development, marketing and sales funnels, economics, human behavior, and leadership skills.

What skills or experience do I need to already have, before starting to learn commercialization?

You can generally begin your study of commercialization simply with curiosity and a desire to learn concepts in research, business, product development, marketing, and people skills.

What are the benefits of taking an online Commercialization course?

Online Commercialization courses offer a convenient and flexible way to enhance your knowledge or learn new Commercialization skills. Choose from a wide range of Commercialization courses offered by top universities and industry leaders tailored to various skill levels.

What Commercialization courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Commercialization, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Best Commercialization Courses Online with Certificates [2024]

Results for "commercialization"

Status: Free Trial
University of California San Diego
Drug Commercialization
Skills you'll gain: Commercialization, Pharmacotherapy, Pharmacology, Intellectual Property, Clinical Trials, Portfolio Management, Strategic Partnership, Regulatory Affairs, Product Marketing, Go To Market Strategy, Business Strategy, Marketing Strategies, Market Dynamics, Business Development
4.7
Rating, 4.7 out of 5 stars
1.3K reviews
Beginner · Course · 1 - 3 Months
Status: New
Technical University of Munich (TUM)
Biotech — From Science to Business
Skills you'll gain: Business Modeling, Commercialization, Entrepreneurship, Business Strategies, Business Valuation, Business Planning, Market Opportunities, Business, Technology Strategies, Business Development, Strategic Thinking, Innovation, Value Propositions, Product Development, Market Analysis, Market Research
Intermediate · Course · 1 - 3 Months
Status: Free Trial
Yonsei University
International Marketing & Cross Industry Growth
Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality, Brand Management, B2B Sales, Customer Service, Innovation, Customer experience strategy (CX), Promotional Strategies, Strategic Marketing, Business-To-Consumer, Consumer Behaviour, Healthcare Industry Knowledge, Target Market, Market Share, Growth Strategies, Digital Marketing
4.7
Rating, 4.7 out of 5 stars
2.4K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
University of Maryland, College Park
Entrepreneurship: Launching an Innovative Business
Skills you'll gain: Customer Analysis, Commercialization, Business Modeling, Strategic Decision-Making, Innovation, Entrepreneurship, Entrepreneurial Finance, Market Opportunities, Business Planning, New Product Development, Sales Strategy, Sales Pipelines, Ideation, Sales Presentation, Product Development, Team Building, Business Strategies, Design Thinking, Capital Markets, Finance
4.6
Rating, 4.6 out of 5 stars
2.2K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
Emory University
Marketing Channel Strategy & B2B2C Routes to Market
Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Customer Insights, Market Opportunities, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, Compensation Analysis, New Business Development, Supply Chain, B2B Sales
4.5
Rating, 4.5 out of 5 stars
65 reviews
Intermediate · Specialization · 3 - 6 Months
Status: Free Trial
Michigan State University
Capstone - Launch Your Own Business!
Skills you'll gain: Product Development, New Product Development, Entrepreneurship, Business Planning, Operations Management, Accounting, Small Business Accounting, New Business Development, Cash Management, Business Development, Commercial Laws, Digital Advertising, Financial Statements, Marketing, Business Strategy
4.9
Rating, 4.9 out of 5 stars
141 reviews
Mixed · Course · 1 - 3 Months

What brings you to Coursera today?

Start my career

Change my career

Grow in my current role

Explore topics outside of work

Status: New
Status: Free Trial
Starweaver
AI Innovation & Entrepreneurship
Skills you'll gain: Business Process Modeling, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Business Process Automation, Process Analysis, Business Transformation, Workflow Management, Product Management, ChatGPT, Scalability, Generative AI, Entrepreneurship, Business Strategy, Product Development, Product Requirements, Product Knowledge, Innovation, AI Personalization
Intermediate · Specialization · 1 - 4 Weeks
Status: Free Trial
University of Illinois Urbana-Champaign
Innovation: From Creativity to Entrepreneurship
Skills you'll gain: Strategic Decision-Making, Innovation, Creativity, Team Management, Creative Thinking, Value Propositions, Entrepreneurship, Creative Problem-Solving, Technology Strategies, Ideation, Strategic Thinking, Presentations, Business Modeling, Go To Market Strategy, Business Planning, Collaboration, New Business Development, Open Mindset, New Product Development, Market Opportunities
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
3.7K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
University of London
Business and Marketing Strategies
Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Marketing Planning, Strategic Marketing, Manufacturing Operations, Marketing Strategy and Techniques, Operational Efficiency, Consumer Behaviour, Marketing, Marketing Management, Business Ethics, Marketing Psychology, Global Marketing, Social Sciences, International Relations, Culture, Business Management, Marketing Analytics
4.5
Rating, 4.5 out of 5 stars
385 reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
Technion - Israel Institute of Technology
Startup Entrepreneurship
Skills you'll gain: Ideation, Innovation, Business Planning, Brainstorming, Creative Problem-Solving, Creative Thinking, Value Propositions, Design Thinking, Creativity, Entrepreneurship, Team Building, Operations Management, Resourcefulness, Problem Solving, Visionary, Business Strategy, Strategic Thinking, Initiative and Leadership, Market Research, Business Strategies
4.7
Rating, 4.7 out of 5 stars
1.8K reviews
Beginner · Specialization · 3 - 6 Months
Banco Interamericano de Desarrollo
Emprendimientos creativos
Skills you'll gain: Entrepreneurship, Design Thinking, Innovation, New Business Development, Financial Management, Business Planning, Lean Methodologies, Creativity, Business Strategy, Fundraising
4.8
Rating, 4.8 out of 5 stars
495 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of Pennsylvania
Entrepreneurship
Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Entrepreneurial Finance, Entrepreneurship, Digital Marketing, Business Valuation, Sales Presentation, Market Opportunities, Proposal Development, Customer Acquisition Management, Peer Review, Branding, Lean Methodologies, Business Metrics, Marketing Strategies, Financial Analysis, Product Development, Due Diligence, Presentations, Finance
4.8
Rating, 4.8 out of 5 stars
5.6K reviews
Beginner · Specialization · 3 - 6 Months