• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Preview
      Preview
      U

      University of Cape Town

      Becoming a changemaker: Introduction to Social Innovation

      Skills you'll gain: Human Centered Design, Design Thinking, Systems Thinking, Cultural Diversity, Complex Problem Solving, Innovation, Social Justice, Community Development, Resource Utilization, Organizational Structure, Performance Measurement, Empathy, Entrepreneurship

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.6K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      S

      Stanford University

      Social and Economic Networks: Models and Analysis

      Skills you'll gain: Network Analysis, Game Theory, Mathematical Modeling, Social Sciences, Statistical Modeling, Markov Model, Probability, Bayesian Statistics, Probability Distribution

      4.8
      Rating, 4.8 out of 5 stars
      ·
      754 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Digital Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Marketing Channel, Target Audience, Customer Insights, Content Marketing, Persona Development, Performance Metric, E-Commerce, Email Marketing, Social Media Marketing, Customer Communications Management, Business Metrics, Brand Marketing, Search Engine Optimization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      206 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Social Entrepreneurship

      Skills you'll gain: Entrepreneurship, Stakeholder Management, Feasibility Studies, Customer Analysis, Project Scoping, Ideation, Business Planning, Competitive Analysis, Innovation, New Product Development, Target Audience, Research, Needs Assessment, Business Operations, Financial Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      400 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Digital Marketing Trends

      Skills you'll gain: Campaign Management, Marketing Strategies, Marketing, MarTech, Consumer Behaviour, Digital Marketing, Digital Media Strategy, Digital Advertising, Market Trend, Social Media, Customer Engagement, Trend Analysis, Strategic Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      95 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Marketing con Redes Sociales

      Skills you'll gain: Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Performance Measurement, Social Media Management, Content Marketing, Goal Setting, Active Listening, Marketing Strategies, Social Media Content, Customer Analysis, Network Analysis, Marketing, Strategic Communication, Digital Media Strategy, Key Performance Indicators (KPIs), Professional Networking, Campaign Management, Content Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Product Manager

      Skills you'll gain: Agile Software Development, Product Management, New Product Development, Product Lifecycle Management, Agile Methodology, Product Strategy, Financial Analysis, Product Roadmaps, Product Development, Product Planning, Agile Project Management, Team Performance Management, Usability Testing, Project Management Life Cycle, Innovation, Agile Product Development, Market Analysis, Stakeholder Management, Business Planning, Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.7K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Shopify eCommerce: Social Media Ads for Sales Success

      Skills you'll gain: Marketing, Advertising Campaigns, Target Audience, Copywriting, Marketing Materials, Facebook, Campaign Management, Content Performance Analysis, Persona Development, Advertising, Marketing Analytics, Data-Driven Decision-Making, Online Advertising, Scalability, Instagram, Digital Advertising, Social Media Campaigns, Google Ads, Sales Process, Google Analytics

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      Y

      Yale University

      Financial Markets

      Skills you'll gain: Financial Market, Investment Banking, Portfolio Management, Finance, Capital Markets, Financial Services, Corporate Finance, Derivatives, Investments, Financial Regulation, Risk Management, Behavioral Economics, Equities, Underwriting, Securities (Finance), Lending and Underwriting, Market Dynamics, Governance, Insurance, Environmental Social And Corporate Governance (ESG)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      31K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM AI Product Manager

      Skills you'll gain: Prompt Engineering, Generative AI, Product Management, New Product Development, Product Strategy, Financial Analysis, Product Roadmaps, Product Development, Product Planning, Generative AI Agents, Project Management Life Cycle, Innovation, Commercialization, Artificial Intelligence, Market Analysis, Stakeholder Management, Business Planning, Product Lifecycle Management, Product Improvement, Stakeholder Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Coursera Project Network

      Organic Marketing: Facebook Groups For Small Businesses

      Skills you'll gain: Facebook, Marketing Planning, Target Audience, Marketing Strategies, Social Media Marketing, Marketing, Social Media, Content Creation, Social Media Strategy, Professional Networking, Drive Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      750 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Foundations

      Skills you'll gain: Operations Management, Operational Efficiency, Process Management, Capacity Planning, Process Analysis, Finance, Process Improvement, Capital Budgeting, Return On Investment, Go To Market Strategy, Accrual Accounting, Financial Reporting, Product Development, Financial Accounting, Marketing Strategies, Branding, Marketing, Human Capital, Decision Making, Corporate Finance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26K reviews

      Beginner · Specialization · 3 - 6 Months

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    social media marketing in practice
    meta social media marketing capstone
    meta social media marketing professional certificate
    genai in social media marketing
    genai for social media marketing specialists
    social media marketing and brand advocacy
    1…91011…389

    In summary, here are 10 of our most popular social media marketing courses

    • Becoming a changemaker: Introduction to Social Innovation: University of Cape Town
    • Social and Economic Networks: Models and Analysis: Stanford University
    • Customer Understanding and Digital Marketing Channels: Unilever
    • Social Entrepreneurship: University of Pennsylvania
    • Digital Marketing Trends: Coursera Instructor Network
    • Marketing con Redes Sociales: Tecnológico de Monterrey
    • IBM Product Manager: IBM
    • Shopify eCommerce: Social Media Ads for Sales Success: Skillshare
    • Financial Markets: Yale University
    • IBM AI Product Manager: IBM

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok