This Specialization provides learners with insight about operating in a transformed retail industry. You'll learn how to navigate the disruption in retail marketing caused by COVID-19 and to develop a framework to create a competitive strategy that focuses on a new customer-centric approach to marketing. You'll also learn the fundamentals of human capital management, with a focus on the retail industry, and do a deep dive into some of the practices that drive organizational success. Finally, you will review supply chain fundamentals, concentrating on the impact that the digital transformation has had on the retail industry. In utilizing meaningful retail analytics, you will learn how to generate value for retailers and their supply chains.
Omnichannel Retail Strategy Specialization
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Omnichannel Retail Strategy Specialization
Learn the Fundamentals of Retail Strategy. Develop a strategy for building a successful omnichannel business that adapts to today's transformed retail landscape.
Instructors: Matthew Bidwell
8,930 already enrolled
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Get in-depth knowledge of a subject
(392 reviews)
Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(392 reviews)
Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Human Resources
- Supply Chain Management
- Digital Transformation
- Workforce Development
- Talent Management
- Employee Retention
- Brand Management
- Analytics
- Human Resources Management and Planning
- Customer experience strategy (CX)
- Supply Chain
- Marketing Strategies
- Organizational Strategy
- Employee Engagement
- Performance Management
- Customer Insights
- Brand Strategy
- Employee Training
- E-Commerce
- Human Capital
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
12 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Pennsylvania
Specialization - 3 course series
What you'll learn
Skills you'll gain
Category: Brand Strategy
Category: Consumer Behaviour
Category: Innovation
Category: Brand Loyalty
Category: Competitive Analysis
Category: E-Commerce
Category: Brand Management
Category: Brand Awareness
Category: Marketing Strategies
Category: Market Trend
Category: Business Strategy
Category: Customer experience strategy (CX)
Category: Customer Insights
What you'll learn
Skills you'll gain
Category: Employee Retention
Category: Human Capital
Category: Employee Performance Management
Category: Employee Training
Category: Compensation Management
Category: Organizational Strategy
Category: Human Resources
Category: Talent Management
Category: Workforce Development
Category: Human Resources Management and Planning
Category: Workforce Management
Category: Employee Engagement
Category: Recruitment
What you'll learn
Skills you'll gain
Category: Digital Transformation
Category: Descriptive Analytics
Category: Analytics
Category: Supply Chain Management
Category: Supply Chain
Category: E-Commerce
Category: Predictive Analytics
Category: Customer experience strategy (CX)
Category: Business Analytics
Category: Data-Driven Decision-Making
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
Time to completion will vary based on your schedule, but we anticipate most learners being able to finish the material in 6 months.
No specific background is required—this Specialization is ideal for entrepreneurs, small business owners, managers, consultants, or anyone aiming to hone their core business skills.
No, you can take the courses in this Specialization in any order.
More questions
Financial aid available,