Unlock the full potential of Perplexity AI and Generative AI to transform your digital marketing strategy. In this hands-on course, you'll learn how to leverage the latest in AI personalization, content creation, and business process automation to drive better results across every stage of your marketing funnel.
Perplexity AI: A Comprehensive Guide to Generative AI
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Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
6 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Automate repetitive and time-consuming marketing tasks such as customer messaging, campaign planning, and email sequences using Perplexity AI.
Build and manage AI-powered social media campaigns and personalize customer engagement strategies at scale.
Develop prompt engineering skills to generate high-quality marketing content including blog posts, social media copy, and product descriptions.
Use Perplexity AI for market research, SEO, and PPC activities including keyword analysis, content optimization, and ad copy generation.
Skills you'll gain
- Business Ethics
- Marketing Strategies
- AI Personalization
- Digital Marketing
- Web Analytics and SEO
- Marketing
- Marketing Automation
- Competitive Analysis
- Social Media Campaigns
- Generative AI
- Prompt Engineering
- Artificial Intelligence
- Campaign Management
- Search Engine Marketing
- Content Creation
- Search Engine Optimization
- Online Advertising
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
June 2025
Assessments
6 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
There are 6 modules in this course
Get familiar with Perplexity AI’s features, setup process, and how it compares to other tools. Learn the fundamentals of AI in marketing and how it fits into your workflow.
What's included
4 videos1 reading1 assignment1 discussion prompt
Master the art of writing prompts that generate effective marketing content. Explore how Perplexity can help automate writing tasks like blogs, web copy, and more.
What's included
4 videos1 reading1 assignment1 discussion prompt
Discover how to build automated marketing campaigns using Perplexity AI. Learn to personalize messaging and streamline social media and email interactions.
What's included
4 videos1 reading1 assignment1 discussion prompt
Use Perplexity AI to perform competitive analysis, keyword research, and optimize your content and ads for better visibility and performance.
What's included
5 videos1 assignment1 discussion prompt
Understand how to use AI responsibly in your daily marketing practices and how to build sustainable, long-term strategies with AI.
What's included
2 videos1 assignment1 discussion prompt
Recap the key takeaways from the course and explore what’s next in the world of generative AI for marketers.
What's included
2 videos1 assignment1 peer review1 plugin
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Frequently asked questions
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