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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,800 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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6076 - 6100 of 6,408 Reviews for Foundations of Digital Marketing and E-commerce

By Shivangi D

•

Apr 23, 2025

it was a good course

By Nakul S

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Jan 28, 2025

exceptional teaching

By DANIELA S

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Jan 20, 2025

es un curso adecuado

By Oscar A C

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Jan 15, 2025

Muy Bueno Gracias!!!

By Yasmeen M

•

Nov 7, 2024

informative lectures

By Jesus S P A

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Sep 12, 2024

I am missing credits

By usama k

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Mar 18, 2023

very good instructor

By Semanda .

•

Jan 31, 2023

New life re-engineer

By Jaimon J

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Oct 27, 2022

Was really helpfull

By عبدالله ه

•

Jan 18, 2025

دورة تدريبية رائعية

By Aikaterini v

•

Oct 29, 2024

well written course

By Liem N T

•

Oct 28, 2024

..vcbhfgggghjhuiyyy

By Muhammad A

•

Sep 25, 2023

Good for beginner's

By Emmanuel J

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Apr 4, 2023

Was very Educating.

By Daniel B S

•

Nov 14, 2022

Pretty good so far.

By Zulaikha M

•

Oct 13, 2022

VERY ENLIGHTENING!

By Pratham G

•

Jan 29, 2025

excellent explaing

By Francis B

•

Mar 10, 2024

Interesting Course

By Pranshu J

•

Mar 1, 2023

course was awesome

By YI G

•

Feb 21, 2023

everything is good

By OSAMAH A A

•

Nov 10, 2022

Amazing ,Well made

By Muhammad U

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Feb 23, 2025

am very impressed

By Tasfiqur

•

Dec 8, 2024

great and helpful

By Jeffrey C

•

Apr 24, 2024

Good information.

By Peter K K

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Mar 13, 2024

very Good Content