By the end of this course, you’ll understand the essential foundations of running successful Facebook and Instagram ads for your Shopify store. Taught by eCommerce strategist Rihab Seb, this course walks you step-by-step through setting up your ad infrastructure—from Business Manager to campaign creation—while introducing you to the core concepts behind effective online advertising.



Shopify eCommerce Ads Masterclass: Setup & Fundamentals
Ce cours fait partie de Spécialisation Shopify eCommerce: Social Media Ads for Sales Success

Instructeur : Skillshare
Inclus avec
Compétences que vous acquerrez
- Catégorie : E-Commerce
- Catégorie : Google Ads
- Catégorie : Sales Process
- Catégorie : Target Audience
- Catégorie : Social Media
- Catégorie : Advertising
- Catégorie : Paid media
- Catégorie : Advertising Campaigns
- Catégorie : Social Media Campaigns
- Catégorie : Digital Advertising
- Catégorie : Campaign Management
- Catégorie : Instagram
- Catégorie : Facebook
- Catégorie : Budget Management
Détails à connaître

Ajouter à votre profil LinkedIn
juillet 2025
6 devoirs
Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

Élaborez votre expertise du sujet
- Apprenez de nouveaux concepts auprès d'experts du secteur
- Acquérez une compréhension de base d'un sujet ou d'un outil
- Développez des compétences professionnelles avec des projets pratiques
- Obtenez un certificat professionnel partageable

Il y a 6 modules dans ce cours
In this foundational module, you’ll be introduced to the power of Facebook Ads and how they can support your Shopify business. You’ll compare Facebook Ads to Google Ads, explore core advertising principles, and evaluate whether your business is ready to benefit from this marketing channel. With templates and planning worksheets, you’ll begin organizing your advertising approach and understanding what’s needed for long-term success.
Inclus
4 vidéos2 lectures1 devoir1 sujet de discussion
This module dives into how eCommerce traffic works—from where it comes from to how it moves through your sales funnel. You’ll break down the customer journey into key funnel stages and assess how prepared your Shopify store is to receive paid ad traffic. You’ll also distinguish between warm and cold audiences and identify the critical entry points that shape your ad strategy.
Inclus
4 vidéos1 devoir1 sujet de discussion
The iOS 14 update changed how Facebook tracks users—and this module ensures you're equipped to adapt. You’ll explore what the iOS 14 privacy changes mean for your campaigns, assess the impact on ad tracking and targeting, and learn concrete steps to maintain performance in the post-iOS 14 environment. A knowledge check will reinforce your ability to navigate these challenges.
Inclus
2 vidéos1 devoir
A well-structured Business Manager account is essential for efficient and trackable campaigns. In this module, you’ll create your Facebook Business Manager account, get familiar with its interface, and configure key tools like the Facebook Pixel to align with post-iOS 14 best practices. You’ll also structure your ad account for optimal campaign management and data insights.
Inclus
4 vidéos1 devoir1 sujet de discussion
Facebook’s ad algorithm plays a major role in the success of your campaigns. In this module, you’ll learn how the algorithm evaluates ads based on three key factors and how different campaign structures influence visibility and cost. You’ll also compare various campaign types and understand when to use each, giving you the strategic tools to increase your ads’ effectiveness.
Inclus
4 vidéos1 devoir1 sujet de discussion
It’s time to launch your first Facebook Ads campaign. Using a guided worksheet, you’ll define your objectives, audience, and budget. You’ll also learn the difference between Campaign Budget Optimization (CBO) and Ad Set Budget Optimization (ABO), and determine which structure fits your goals. By the end of this module, you’ll have created and prepared a live campaign ready to drive results.
Inclus
3 vidéos1 lecture1 devoir1 évaluation par les pairs1 sujet de discussion
Obtenez un certificat professionnel
Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.
Instructeur

Offert par
En savoir plus sur Marketing
- Statut : Essai gratuit
- Statut : Gratuit
Coursera Project Network
- Statut : Essai gratuit
Simplilearn
Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?





Ouvrez de nouvelles portes avec Coursera Plus
Accès illimité à 10,000+ cours de niveau international, projets pratiques et programmes de certification prêts à l'emploi - tous inclus dans votre abonnement.
Faites progresser votre carrière avec un diplôme en ligne
Obtenez un diplôme auprès d’universités de renommée mondiale - 100 % en ligne
Rejoignez plus de 3 400 entreprises mondiales qui ont choisi Coursera pour les affaires
Améliorez les compétences de vos employés pour exceller dans l’économie numérique
Foire Aux Questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Plus de questions
Aide financière disponible,