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    • Copywriting

    Copywriting Courses

    Copywriting courses can help you learn how to write persuasive, clear, and engaging content that drives action across marketing channels.

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    Find the Best Copywriting Course for Your Goals

    • Status: Free Trial
      Free Trial
      M

      Meta

      Fundamentos de la publicidad en redes sociales

      Skills you'll gain: Paid media, Online Advertising, Social Media Campaigns, Marketing Materials, Digital Advertising, Advertising, Advertising Campaigns, Instagram, Social Media, Facebook, Content Creation, Social Media Marketing, General Data Protection Regulation (GDPR), Copywriting, Information Privacy, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      195 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Foundations of Digital Marketing

      Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Presentation, Data Visualization, Analytics, Digital Marketing, Keyword Research, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Return On Investment, A/B Testing, Advertising, Marketing Automation, Marketing Strategies

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Writing and Editing: Drafting

      Skills you'll gain: Editing, Writing, Planning, Brainstorming, Time Management, Overcoming Obstacles, Productivity, Creativity, Growth Mindedness, Learning Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      360 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Michigan State University

      Transmedia Writing

      Skills you'll gain: Game Design, Peer Review, Storytelling, Video Game Development, Writing and Editing, Writing, Content Creation, Creative Thinking, Active Listening, Constructive Feedback, Storyboarding, Creativity

      4.4
      Rating, 4.4 out of 5 stars
      ·
      66 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Teaching Writing Final Project

      Skills you'll gain: Lesson Planning, Peer Review, Syllabus Development, Writing, Course Development, Developing Training Materials

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

      Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Search Engine Optimization, Communication Strategies, Crisis Management, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      701 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Proyecto Final - Programa Especializado en Marketing Digital

      Skills you'll gain: Google Ads, Digital Marketing, Marketing Strategies, Media Buying, Performance Analysis, Paid media, Marketing, Digital Advertising, Advertising Campaigns, Social Media Strategy, Social Media, Relationship Management, Content Strategy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      68 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Pilares de Marketing Digital

      Skills you'll gain: Digital Marketing, Customer Relationship Management, Social Media, Digital Media Strategy, Social Media Strategy, Marketing Analytics, Marketing Strategies, Online Advertising, Web Analytics, Marketing, Sales Process, Business Analytics, Search Engine Marketing, Email Marketing, Search Engine Optimization, Content Performance Analysis, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Technical Managerial Written Skills

      Skills you'll gain: Proposal Writing, Business Writing, Grammar, Technical Writing, Writing, Business Correspondence, Editing, Concision, Persuasive Communication, Target Audience, Communication, Leadership

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Next-Generation AI Assistant: Claude by Anthropic

      Skills you'll gain: Prompt Engineering, Marketing Materials, Copywriting, ChatGPT, Drive Engagement, Generative AI, Product Promotion, Promotional Strategies, Content Creation, Target Audience, Marketing Strategies, Marketing

      4.1
      Rating, 4.1 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Search and Display Advertising

      Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Automation, A/B Testing, Consumer Behaviour

      4.5
      Rating, 4.5 out of 5 stars
      ·
      96 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Copy.AI for Beginners: Generate texts for various use cases

      Skills you'll gain: Prompt Engineering, Generative AI, Content Creation, Branding, File Management

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular copywriting courses

    • Fundamentos de la publicidad en redes sociales: Meta
    • Foundations of Digital Marketing: University of Maryland, College Park
    • Writing and Editing: Drafting: University of Michigan
    • Transmedia Writing: Michigan State University
    • Teaching Writing Final Project: Johns Hopkins University
    • Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más: IE Business School
    • Proyecto Final - Programa Especializado en Marketing Digital: Universidad Austral
    • Pilares de Marketing Digital: Universidad Austral
    • Technical Managerial Written Skills: University of Colorado Boulder
    • Next-Generation AI Assistant: Claude by Anthropic: Coursera Instructor Network

    Why Learn Copywriting?

    Copywriting is the art of using words to influence, inform, and inspire—often in the context of advertising, branding, or digital marketing. It blends creativity with strategy to connect with audiences and prompt specific actions. Learning copywriting can help you craft compelling messages, boost conversions, and strengthen your voice across platforms.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Copywriting

    Whether for marketing, content creation, or personal projects, understanding your purpose in copywriting will guide your efforts. Regularly practicing writing and refining your style is crucial. Join communities like the Copywriting subreddit or LinkedIn groups for tips and feedback. Work on real projects by writing copy for hypothetical or real products. The Strategy of Content Marketing by University of California, Davis is an excellent course to develop your copywriting skills.‎

    Top courses include The Strategy of Content Marketing from UC Davis, Good with Words: Writing and Editing from the University of Michigan, and Social Media Marketing from Northwestern University. These programs cover persuasive writing techniques, content strategy, and how to craft copy that drives results.‎

    Yes. Many copywriting courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You’ll learn how to write compelling headlines, create calls to action, tailor messaging for different audiences, and use storytelling to connect with readers. Some courses also explore SEO, writing, email marketing, and social media copy.‎

    Not at all. Many courses are designed for beginners and guide you through the basics of writing for marketing and business. More advanced courses are available for learners who want to refine their copywriting or specialize in digital platforms.‎

    Yes. Copywriting is an essential skill in marketing, advertising, and content creation. Coursera courses can help you develop a professional writing portfolio, earn certificates, and apply your skills to roles in agencies, in-house teams, or as a freelancer.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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