• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • T

      The University of Edinburgh

      Animal Behaviour and Welfare

      Skills you'll gain: Behavior Management, Ethical Standards And Conduct, Qualitative Research, Healthcare Ethics, Environmental Issue, Scientific Methods, Biology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      D

      Duke University

      Medical Neuroscience

      Skills you'll gain: Neurology, Anatomy, Medical Science and Research, Psychology, Pathology, Molecular Biology, Biology, Pharmacology

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.9K reviews

      Advanced · Course · 3 - 6 Months

    • Status: Preview
      Preview
      Y

      Yale University

      Health Behavior Change: From Evidence to Action

      Skills you'll gain: Public Health and Disease Prevention, Nutrition and Diet, Public Health, Behavioral Health, Mental Health, Mental and Behavioral Health, Behavioral Economics, Patient Education And Counseling, Program Evaluation, Preventative Care

      4.8
      Rating, 4.8 out of 5 stars
      ·
      459 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Branding and Customer Experience

      Skills you'll gain: Customer experience strategy (CX), Branding, Brand Management, Brand Strategy, Consumer Behaviour, Customer Insights, User Experience, Cross-Channel Marketing, Business Ethics, Cross-Functional Collaboration, Employee Engagement, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      536 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      The Future of Sports Media and Challenges Ahead

      Skills you'll gain: Media and Communications, Augmented and Virtual Reality (AR/VR), Revenue Management, Innovation, Brand Management, Content Strategy, Augmented Reality, New Product Development, Digital Transformation, Storytelling, Marketing Strategy and Techniques, Trend Analysis, Sustainability Reporting, People Analytics, Metadata Management, Game Theory, Digital Design, Artificial Intelligence, Open Source Technology, 3D Modeling

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Michigan

      Finding Purpose and Meaning In Life: Living for What Matters Most

      Skills you'll gain: Goal Setting, Self-Awareness, Stress Management, Personal Development, Lifelong Learning, Mindfulness, Positive Behavior Support, Liberal Arts, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      Interaction Intelligence: Advanced Prototyping with Figma

      Skills you'll gain: Responsive Web Design, Figma (Design Software), Prototyping, Mockups, User Interface (UI), Interaction Design, Usability, User Experience Design, User Flows, Animations

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      Trends and Innovations in Sports Media

      Skills you'll gain: Customer Engagement, AI Personalization, Media Production, Media Strategy, Media and Communications, Community Organizing, Augmented and Virtual Reality (AR/VR), Digital Media Strategy, Content Creation, Social Media Strategy, Web Content, Social Media, Revenue Management, Innovation, Brand Management, Data-Driven Decision-Making, E-Commerce, Video Production, User Centered Design, Game Theory

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      El futuro de la inteligencia artificial en el deporte

      Skills you'll gain: AI Personalization, Artificial Intelligence, Governance, Data Governance, Emerging Technologies, Automation, Cognitive flexibility, Augmented and Virtual Reality (AR/VR), Advanced Analytics, Innovation, Robotic Process Automation, Law, Regulation, and Compliance, Ethical Standards And Conduct, Predictive Analytics, Performance Appraisal, Decision Making, Consumer Behaviour, Product Roadmaps, Investment Management, Private Cloud

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      Y

      Yale University

      Everyday Parenting: The ABCs of Child Rearing

      Skills you'll gain: Behavior Management, Positive Behavior Support, Parent Communication, Mental Health, De-escalation Techniques, Family Therapy, Child Development

      4.9
      Rating, 4.9 out of 5 stars
      ·
      3.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      O

      O.P. Jindal Global University

      Predictive Analytics and Forecasting

      Skills you'll gain: Predictive Analytics, Dimensionality Reduction, Regression Analysis, Data Mining, Data Processing, Business Analytics, Data-Driven Decision-Making, Forecasting, Statistical Analysis, Demand Planning, Classification And Regression Tree (CART), Customer Analysis, Data Cleansing, Market Analysis, Supervised Learning, Machine Learning Algorithms, Unsupervised Learning, Artificial Neural Networks

      Build toward a degree

      Mixed · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      L

      Ludwig-Maximilians-Universität München (LMU)

      Competitive Strategy and Organization Design

      Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Research, Business Strategy, Organizational Structure, Organizational Strategy, Peer Review, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Report Writing, Business Consulting, Growth Strategies, Organizational Effectiveness, Strategic Decision-Making, Management Consulting, Analysis, Business Reporting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…789…77

    In summary, here are 10 of our most popular consumer behavior courses

    • Animal Behaviour and Welfare: The University of Edinburgh
    • Medical Neuroscience: Duke University
    • Health Behavior Change: From Evidence to Action: Yale University
    • Branding and Customer Experience: IE Business School
    • The Future of Sports Media and Challenges Ahead: Real Madrid Graduate School Universidad Europea
    • Finding Purpose and Meaning In Life: Living for What Matters Most: University of Michigan
    • Interaction Intelligence: Advanced Prototyping with Figma: Coursera
    • Trends and Innovations in Sports Media: Real Madrid Graduate School Universidad Europea
    • El futuro de la inteligencia artificial en el deporte: Real Madrid Graduate School Universidad Europea
    • Everyday Parenting: The ABCs of Child Rearing: Yale University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok