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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      SQL Foundations

      Skills you'll gain: Microsoft SQL Servers, SQL, Transact-SQL, Data Transformation, Relational Databases, Data Manipulation, Databases, Database Management, Microsoft Copilot, Generative AI, Data Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera

      Creating Engaging Content for YouTube

      Skills you'll gain: Video Production, Web Analytics and SEO, Search Engine Optimization, Media Production, Content Development and Management, Content Strategy, Video Editing, Drive Engagement, Content Performance Analysis, Content Creation, Digital Content, Branding, Media Strategy, Marketing Channel, Live Streaming, Growth Strategies, Storytelling

      Beginner · Course · 1 - 4 Weeks

    • O

      O.P. Jindal Global University

      MBA Business Analytics

      Skills you'll gain: Data Storytelling, Operations Management, Design Thinking, Data Visualization, Active Listening, Business Ethics, Working Capital, Database Management, Sampling (Statistics), Environmental Social And Corporate Governance (ESG), Project Estimation, Financial Statements, Business Analytics, Global Marketing, Financial Accounting, Predictive Analytics, Big Data, Marketing, Business Economics, Emerging Technologies

      Earn a degree

      Degree · 1 - 4 Years

    • Status: New
      New
      C

      Coursera Instructor Network

      AI-Augmented Decision-Making for Business Leaders

      Skills you'll gain: Forecasting, Business Leadership, Data Ethics, Strategic Decision-Making, Business Strategy, Leadership, Data-Driven Decision-Making, Artificial Intelligence, Data Storytelling, Business Risk Management, Business Ethics, Decision Making, Organizational Leadership, Technical Communication, Technology Strategies, Culture Transformation, Risk Management

      Beginner · Course · 1 - 4 Weeks

    • W

      West Virginia University

      Master of Science in Software Engineering

      Skills you'll gain: Unified Modeling Language, Verification And Validation, Threat Modeling, Enterprise Architecture, Security Management, Secure Coding, Scope Management, Application Security, Financial Statements, Proposal Development, Cash Flows, Object Oriented Design, Requirements Analysis, Software Design, Security Requirements Analysis, Database Design, Software Visualization, Object Oriented Programming (OOP), Business Process Management, Mobile Development

      Earn a degree

      Degree · 1 - 4 Years

    • Status: Free Trial
      Free Trial
      C

      Coursera

      Creating Engaging Content for TikTok

      Skills you'll gain:

      Beginner · Course

    • Status: Free Trial
      Free Trial
      C

      Coursera

      Content Creation for TikTok, YouTube, Instagram, Facebook

      Skills you'll gain:

      Beginner · Professional Certificate · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      JavaScript Career Launch and Capstone

      Skills you'll gain:

      Intermediate · Course

    • U

      University of London

      Master of Science in Cyber Security

      Skills you'll gain: Key Management, Security Management, Human Factors (Security), Infrastructure Security, Information Privacy, Cyber Governance, Application Security, Network Security, Threat Modeling, Cryptography, OSI Models, Security Testing, Computer Security Incident Management, Cyber Security Policies, Intrusion Detection and Prevention, ISO/IEC 27001, Authorization (Computing), Penetration Testing, Data Collection, Data Analysis

      Earn a degree

      Degree · 1 - 4 Years

    • U

      Universidad de Palermo

      Maestría en Dirección de Empresas (MBA)

      Skills you'll gain: Business Modeling, Data Storytelling, Selling Techniques, Human Capital, Business Process Management, Portfolio Management, Business Planning, Business Analytics, Strategic Marketing, Digital Transformation, Equities, Management Accounting, Organizational Strategy, Corporate Sustainability, Entrepreneurial Finance, Market Dynamics, Online Advertising, B2B Sales, Statistical Methods, Marketing Planning

      Earn a degree

      Degree · 1 - 4 Years

    • I

      IIT Roorkee

      Executive MBA

      Skills you'll gain: New Product Development, Mergers & Acquisitions, FinTech, Capital Budgeting, Supply Chain, Integrated Marketing Communications, Business Marketing, Sales Process, Innovation, Succession Planning, Management Accounting, Supply Chain Management, Statistical Process Controls, Product Management, Marketing Management, Revenue Management, Sampling (Statistics), Production Schedule, Project Portfolio Management, Financial Statement Analysis

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Illinois at Urbana-Champaign

      Instructional Design MasterTrack® Certificate

      Skills you'll gain: Process Improvement, Supply Chain, Supply Chain Management, Operations Management, Supply Chain Planning, Change Management, Business Operations, Process Analysis, Statistical Process Controls, Instructional Design, Continuous Improvement Process, Education Software and Technology, Process Capability, Learning Management Systems, Business Technologies, Emerging Technologies, Augmented and Virtual Reality (AR/VR), Technology Strategies, Solution Design, System Implementation

      Credit offered

      Mastertrack · 6 - 12 Months

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    In summary, here are 10 of our most popular brand management courses

    • SQL Foundations: Microsoft
    • Creating Engaging Content for YouTube: Coursera
    • MBA Business Analytics: O.P. Jindal Global University
    • AI-Augmented Decision-Making for Business Leaders: Coursera Instructor Network
    • Master of Science in Software Engineering: West Virginia University
    • Creating Engaging Content for TikTok: Coursera
    • Content Creation for TikTok, YouTube, Instagram, Facebook: Coursera
    • JavaScript Career Launch and Capstone: Microsoft
    • Master of Science in Cyber Security: University of London
    • Maestría en Dirección de Empresas (MBA): Universidad de Palermo

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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