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    • Integrated Marketing Communications

    Integrated Marketing Communications Courses Online

    Explore integrated marketing communications for cohesive branding. Learn to align advertising, public relations, and digital marketing efforts.

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    Explore the Integrated Marketing Communications Course Catalog

    • Status: Preview
      Preview
      I

      IE Business School

      Marketing Management Essentials: Market Analysis

      Skills you'll gain: Market Opportunities, Market Analysis, Market Research, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Strategic Thinking, Business Strategy, Analysis, Business Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      N

      Nestlé

      Nestlé's Introduction to Marketing - with Abigail Laursen

      Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research

      4.4
      Rating, 4.4 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Fundamentos del marketing mix

      Skills you'll gain: Product Lifecycle Management, Marketing Communications, Product Management, Product Strategy, Marketing, Marketing Channel, Media Planning, Advertising, Promotional Strategies, Branding, Sales Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      316 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Crisis Communications

      Skills you'll gain: Corporate Communications, Media Relations, Persuasive Communication, Crisis Management, Public Relations, Strategic Communication, Communication, Media Strategy, Public Speaking, Ethical Standards And Conduct, Business Ethics, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      63 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Mix Implementation Capstone

      Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Strategies, Branding, Data-Driven Decision-Making, Marketing Communications, Product Management, Product Marketing, Marketing, Marketing Channel, Market Dynamics, Go To Market Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      114 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Marketing in a Digital World

      Skills you'll gain: Digital Marketing, Marketing, Marketing Strategies, MarTech, Digital Transformation, Digital Advertising, Price Negotiation, Consumer Behaviour, Product Development, Product Promotion, Innovation, Customer Engagement, Retail Store Operations

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      The Business of Social

      Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media, Marketing Effectiveness, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Return On Investment, Key Performance Indicators (KPIs), Integrated Marketing Communications, Program Management, Marketing Budgets, Law, Regulation, and Compliance, A/B Testing, Information Privacy, Data Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      820 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Strategy: Navigating Emerging Media and AI

      Skills you'll gain: Customer experience strategy (CX), Marketing Communications, Marketing Strategies, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Automation, Marketing Channel, Cross-Channel Marketing, Data-Driven Decision-Making, Integrated Marketing Communications, Personalized Service, Digital Advertising, Consumer Behaviour, Data Ethics, Social Media, Emerging Technologies, Artificial Intelligence, Business Ethics

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      2.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      R

      Rutgers the State University of New Jersey

      Influencer Marketing Strategy

      Skills you'll gain: Social Media Campaigns, Social Media Strategy, Content Marketing, Social Media, Marketing Effectiveness, Digital Media Strategy, Marketing Strategies, Campaign Management, Return On Investment, Key Performance Indicators (KPIs), Drive Engagement, Marketing Budgets, Brand Awareness, Influencing, Customer Engagement, Marketing Analytics, Content Creation, Presentations, Target Audience

      4.3
      Rating, 4.3 out of 5 stars
      ·
      189 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      S

      Starweaver

      Understanding Corporate Communications

      Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Crisis Management, Business Communication, Business Ethics, Stakeholder Communications, Public Relations, Cross-Functional Collaboration, Media Relations, Communication Strategies, Communication, Employee Engagement, Social Media

      4.4
      Rating, 4.4 out of 5 stars
      ·
      28 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Effective Marketing in the Global Marketplace

      Skills you'll gain: Target Audience, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Planning, Marketing Strategies, Branding, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      70 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      An Introduction to Digital Marketing and Digital Strategy

      Skills you'll gain: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Digital Transformation, Marketing Planning, Marketing Effectiveness, Marketing Strategy and Techniques, Marketing Channel, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Strategic Thinking, Key Performance Indicators (KPIs), Social Media, Social Media Management

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular integrated marketing communications courses

    • Marketing Management Essentials: Market Analysis: IE Business School
    • Nestlé's Introduction to Marketing - with Abigail Laursen: Nestlé
    • Fundamentos del marketing mix: IE Business School
    • Crisis Communications : IESE Business School
    • Marketing Mix Implementation Capstone : IE Business School
    • Marketing in a Digital World: University of Illinois Urbana-Champaign
    • The Business of Social: Northwestern University
    • Digital Marketing Strategy: Navigating Emerging Media and AI: University of Illinois Urbana-Champaign
    • Influencer Marketing Strategy: Rutgers the State University of New Jersey
    • Understanding Corporate Communications: Starweaver

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    Brand (13)
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    Modeling (9)
    Social Media Marketing (9)
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