What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Content Strategy Courses - Learn Content Strategy Online

Explore the Content Strategy Course Catalog

Duke University
English Composition I
Skills you'll gain: Research, Literacy, Writing, Persuasive Communication, Grammar, Editing, Proofreading, Style Guides
4.6
Rating, 4.6 out of 5 stars
1.2K reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
IBM
Generative AI for Software Developers
Skills you'll gain: Prompt Engineering, Generative AI, Large Language Modeling, ChatGPT, Data Ethics, OpenAI, Artificial Intelligence, Software Development Tools, Software Testing, Test Automation, Software Development, DevSecOps, Application Security, CI/CD, Natural Language Processing, Code Review, Program Development, Software Architecture, Content Creation, Image Analysis
4.7
Rating, 4.7 out of 5 stars
6.9K reviews
Intermediate · Specialization · 1 - 3 Months
Status: Free Trial
Google
Foundations of User Experience (UX) Design
Skills you'll gain: Design Thinking, User Research, User Experience Design, User Centered Design, Usability, Web Content Accessibility Guidelines, Cross Platform Development, Prototyping, Wireframing, Sprint Planning
4.8
Rating, 4.8 out of 5 stars
73K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of Michigan
Writing and Editing: Word Choice and Word Order
Skills you'll gain: Writing, Storytelling, Editing, Detail Oriented, Communication, Resourcefulness, Decision Making, Creativity, Professionalism
4.7
Rating, 4.7 out of 5 stars
2K reviews
Beginner · Course · 1 - 4 Weeks
HEC Paris
Entrepreneurship Strategy: From Ideation to Exit
Skills you'll gain: Ideation, Entrepreneurship, Innovation, Creativity, B2B Sales, Sales, Business Planning, Business Strategy, Business Development, Self-Awareness, Global Marketing, Human Resources, Fundraising and Crowdsourcing, Financial Analysis, Cash Management, Recruitment, Team Building
4.7
Rating, 4.7 out of 5 stars
1.2K reviews
Beginner · Course · 1 - 4 Weeks
IIMA - IIM Ahmedabad
Strategy and Game Theory for Management
Skills you'll gain: Game Theory, Behavioral Economics, Business Strategy, Strategic Decision-Making, Complex Problem Solving, Business Leadership, Market Dynamics, Organizational Change, Economics, Digital Media Strategy, Market Opportunities, Mergers & Acquisitions, Advertising, Innovation
4.8
Rating, 4.8 out of 5 stars
103 reviews
Intermediate · Course · 1 - 3 Months
Status: New
Coursera
YouTube Insights: Crack the Algorithm
Skills you'll gain: Content Performance Analysis, Content Strategy, Web Analytics, Content Creation, Social Media Content, Social Media Strategy, Digital Content, Key Performance Indicators (KPIs), Performance Metric, Growth Strategies, Performance Analysis, Digital Media Strategy, Promotional Strategies, Target Audience, Customer Insights
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
IBM
Generative AI Fundamentals
Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, OpenAI, Data Ethics, Large Language Modeling, Leadership and Management, Business Leadership, Strategic Leadership, Business Ethics, Legal Risk, IBM Cloud, Google Cloud Platform, Artificial Intelligence, Program Development, Artificial Neural Networks, Business Development, Deep Learning, Content Creation, Business Transformation
4.7
Rating, 4.7 out of 5 stars
7.1K reviews
Beginner · Specialization · 3 - 6 Months
Status: New
Coursera
YouTube Growth: Boost Your Engagement
Skills you'll gain: Drive Engagement, Live Streaming, Social Media Marketing, Growth Strategies, Content Management, Video Production, Content Strategy, Content Creation, Production Schedule, Scheduling
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Illinois Tech
Competitive Strategy
Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Value Propositions, Organizational Strategy, Cost Reduction, Market Analysis, Cost Benefit Analysis, Market Opportunities, Strategic Decision-Making, Performance Analysis, Cost Accounting, Operations Management
Build toward a degree
4.9
Rating, 4.9 out of 5 stars
57 reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
IBM
Generative AI for Data Analysts
Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Data Storytelling, OpenAI, Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML), Dashboard, Large Language Modeling, Data Ethics, Artificial Intelligence, Program Development, Data Visualization Software, SQL, Python Programming, Query Languages, Content Creation, Image Analysis, Virtual Environment
4.7
Rating, 4.7 out of 5 stars
6.9K reviews
Intermediate · Specialization · 1 - 3 Months
Status: New
Coursera
Facebook Analytics: Optimize Performance
Skills you'll gain: Facebook, Content Performance Analysis, Social Media Content, Marketing Analytics, Data-Driven Decision-Making, Social Media, Digital Media Strategy, Social Media Management, Social Media Strategy, Trend Analysis, Performance Analysis, Performance Metric, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks