What are the best social media marketing courses on Coursera?

Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute . You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.

Can I learn social media marketing for free on Coursera?

Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a social media marketing course?

You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.

Do I need any experience to start learning social media marketing?

No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.

Can social media marketing courses on Coursera help me get a job?

Yes. Social media marketing skills are in high demand for roles in digital marketing , content creation, and brand management . Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.

Top Social Media Marketing Courses - Learn Social Media Marketing Online

Find the Best Social Media Marketing Course for Your Goals

Status: New
Coursera
Instagram Growth: Boost Your Engagement
Skills you'll gain: Instagram, Drive Engagement, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Social Media Strategy, Customer Engagement, Content Creation, Storytelling, Content Strategy, Content Management, Target Audience, Performance Metric
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
YouTube Growth: Boost Your Engagement
Skills you'll gain: Drive Engagement, Live Streaming, Social Media Marketing, Growth Strategies, Customer Engagement, Social Media Content, Video Production, Content Strategy, Content Creation, Production Schedule, Scheduling
Beginner · Course · 1 - 4 Weeks
O.P. Jindal Global University
Bachelor of Science in Psychology
Skills you'll gain:
Earn a degree
Degree · 1 - 4 Years
Status: New
Coursera
Instagram Insights: Crack the Algorithm
Skills you'll gain: Instagram, Social Media Content, Content Creation, Content Performance Analysis, Content Marketing, Social Media, Drive Engagement, Content Strategy, Social Media Strategy, Digital Media Strategy, Customer Engagement
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Facebook Monetization: Collaborate with Brands
Skills you'll gain: Facebook, Target Audience, Social Media Management, Social Media Strategy, Social Media Marketing, Content Strategy, Content Marketing, Goal Setting, Business Development, New Business Development, Live Streaming
Beginner · Course · 1 - 4 Weeks
University of Illinois at Urbana-Champaign
Graduate Certificate in Digital Marketing
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
Status: New
Coursera
Facebook Analytics: Optimize Performance
Skills you'll gain: Facebook, Content Performance Analysis, Social Media Content, Marketing Analytics, Data-Driven Decision-Making, Social Media, Digital Media Strategy, Social Media Strategy, Trend Analysis, Performance Analysis, Performance Metric, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Coursera
Creating Engaging Content for Facebook
Skills you'll gain: Facebook, Social Media Content, Content Creation, Social Media Management, Social Media, Content Performance Analysis, Social Media Strategy, Content Strategy, Drive Engagement, Video Production, Photo/Video Production and Technology, Storytelling, Community Development, Workflow Management, Target Audience, Live Streaming
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Instagram Monetization: Collaborate with Brands
Skills you'll gain: Instagram, Social Media Content, Content Strategy, Marketing Planning, Social Media Marketing, Business Planning, Social Media Strategy, Content Creation, Brand Management, Brand Awareness, Target Audience
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Instagram Stories: Maximize Interaction
Skills you'll gain: Instagram, Storytelling, Drive Engagement, Social Media, Brand Strategy, Content Creation, Social Media Marketing, User Feedback
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Instagram Analytics: Optimize Performance
Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Instagram Strategy: Effective Content
Skills you'll gain: Instagram, Social Media Content, Competitive Analysis, Target Audience, Content Strategy, Social Media Strategy, Content Marketing, Market Intelligence, Social Media, Scheduling, Content Creation
Beginner · Course · 1 - 4 Weeks