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    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

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    Explore the Customer Analytics Course Catalog

    • S

      S.P. Jain Institute of Management and Research

      Post Graduate Diploma in Management Online

      Skills you'll gain: Mergers & Acquisitions, Search Engine Marketing, Working Capital, Operations Management, Business Valuation, Competitive Analysis, Manufacturing Operations, Design Thinking, Business Strategy, Supply Chain Management, Digital Transformation, Consumer Behaviour, Persuasive Communication, Integrated Marketing Communications, Organizational Leadership, Team Management, Organizational Change, Change Management, Financial Statement Analysis, Portfolio Management

      Earn a degree

      Degree · 1 - 4 Years

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Data Manipulation and Cleaning in R

      Skills you'll gain: Data Manipulation, Data Cleansing, Data Wrangling, Data Quality, Tidyverse (R Package), Data Transformation, R Programming, Text Mining, Generative AI, Data Integrity, Microsoft Copilot

      Beginner · Course · 1 - 3 Months

    • U

      University of Michigan

      Master of Applied Data Science

      Skills you'll gain: Data Ethics, Data Storytelling, Database Design, Reinforcement Learning, Supervised Learning, Experimentation, PySpark, Interactive Data Visualization, Pandas (Python Package), Network Analysis, Deep Learning, Cloud Services, Linear Algebra, Natural Language Processing, JSON, Data Mining, Applied Machine Learning, Qualitative Research, Statistical Visualization, Time Series Analysis and Forecasting

      Earn a degree

      Degree · 1 - 4 Years

    • O

      O.P. Jindal Global University

      M.A. in International Relations, Security, and Strategy

      Skills you'll gain: Diplomacy, Intelligence Collection and Analysis, Surveys, Environmental Laws, Environment, Qualitative Research, Sampling (Statistics), R Programming, Environmental Issue, Political Sciences, Statistical Analysis, Economic Development, International Relations, Cybersecurity, Public Safety and National Security, Socioeconomics, Governance, Mitigation, Ancient History, Social Sciences

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Colorado Boulder

      Master of Science in Data Science

      Skills you'll gain: Object Oriented Design, User Story, New Product Development, Systems Engineering, Real-Time Operating Systems, Unsupervised Learning, Field-Programmable Gate Array (FPGA), Failure Analysis, Delegation Skills, Sampling (Statistics), Supplier Management, Sustainability Reporting, Accountability, Data Ethics, Data Mining, Goal Setting, Proposal Writing, Generative AI, Process Capability, Diversity Equity and Inclusion Initiatives

      Earn a degree

      Degree · 1 - 4 Years

    • Status: Free Trial
      Free Trial
      C

      Coursera

      Creating Engaging Content for Facebook

      Skills you'll gain: Facebook, Social Media Content, Content Creation, Social Media Management, Social Media, Content Performance Analysis, Social Media Strategy, Content Strategy, Drive Engagement, Video Production, Photo/Video Production and Technology, Storytelling, Community Development, Workflow Management, Target Audience, Live Streaming

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Leeds

      Master of Science in Data Science (Statistics)

      Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Statistical Machine Learning, Statistical Methods, Classification And Regression Tree (CART), Network Analysis, Planning, Statistical Modeling, Applied Machine Learning, Unsupervised Learning, Dimensionality Reduction, Data Visualization Software, Supervised Learning, Exploratory Data Analysis, Decision Tree Learning, R Programming, Probability, Bayesian Statistics, Artificial Intelligence and Machine Learning (AI/ML), Data Analysis

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Huddersfield

      BSc Data Science

      Skills you'll gain:

      Earn a degree

      Degree · 1 - 4 Years

    • U

      Universidad de los Andes

      Maestría en Inteligencia Artificial

      Skills you'll gain: Real-Time Operating Systems, Supervised Learning, Unsupervised Learning, Anomaly Detection, Computer Vision, Reinforcement Learning, Cloud-Native Computing, Natural Language Processing, Containerization, Deep Learning, Dimensionality Reduction, Artificial Intelligence, Machine Learning, CI/CD, Probability & Statistics, Control Systems, Data Ethics, Application Deployment, Epidemiology, Education Software and Technology

      Earn a degree

      Degree · 1 - 4 Years

    • U

      Universidad de los Andes

      Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®

      Skills you'll gain: User Story, Maintainability, Test Automation, Software Testing, Version Control, Test Driven Development (TDD), Git (Version Control System), Software Architecture, Continuous Integration, Software Design, Unit Testing, Acceptance Testing, Usability, Regression Testing, Software Design Patterns, Web Content Accessibility Guidelines, Agile Software Development, Quality Assurance, Angular, Unified Modeling Language

      Credit offered

      Mastertrack · 6 - 12 Months

    • U

      University of Huddersfield

      MSc Management

      Skills you'll gain:

      Earn a degree

      Degree · 1 - 4 Years

    • U

      Universidad de los Andes

      Maestría en Gerencia de la Ingeniería

      Skills you'll gain: Technology Strategies, Engineering Management, Organizational Strategy, Business Modeling, Project Management, Prototyping, Project Management Life Cycle, Project Management Institute (PMI) Methodology, Stakeholder Management, Feasibility Studies, Team Oriented, Value Propositions, Financial Statements, Product Management, Systems Thinking, Asset Management, Agile Methodology, Project Risk Management, Corporate Sustainability, Operations Research

      Earn a degree

      Degree · 1 - 4 Years

    Customer Analytics learners also search

    Customer Success
    Customer Insights
    Marketing Analytics
    Business Analysis
    Market Research
    Economic Policy
    Business Statistics
    Business English
    1…300301302303

    In summary, here are 10 of our most popular customer analytics courses

    • Post Graduate Diploma in Management Online: S.P. Jain Institute of Management and Research
    • Data Manipulation and Cleaning in R: Microsoft
    • Master of Applied Data Science: University of Michigan
    • M.A. in International Relations, Security, and Strategy: O.P. Jindal Global University
    • Master of Science in Data Science: University of Colorado Boulder
    • Creating Engaging Content for Facebook: Coursera
    • Master of Science in Data Science (Statistics): University of Leeds
    • BSc Data Science: University of Huddersfield
    • Maestría en Inteligencia Artificial: Universidad de los Andes
    • Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®: Universidad de los Andes

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Customer Analytics

    Customer analytics is a method used by managers and business owners for making business decisions based upon past customer behavior. It uses tools like regression analysis, predictive analytics, and market segmentation to turn data into usable information that can be leveraged for the creation of direct marketing campaigns and other aspects of managing customer relationships. Behaviors customers have exhibited in the past are examined and used as a basis for predicting future behaviors. The information is then used to create campaigns that have an influence on future buying behaviors. This type of analysis serves as a solid basis for making business decisions.‎

    If you're considering a career in management, product development, or marketing, customer analytics is a valuable study area because it serves as the basis of good decision-making in the business world. Effectively applying real-world data about customer behavior using tools, such as predictive analytics, increases the likelihood of successful marketing campaigns. It also helps developers create products that deliver greater customer satisfaction. Additionally, when you have the tools and data on hand that tell you how customers responded to different circumstances in the past, you're able to explain and support the business decisions you make.‎

    Taking online courses on Coursera in customer analytics provides you with the knowledge you need to acquire in a convenient setting supported by experienced instructors. The learning starts with courses that cover the basic, introductory information that forms the foundation of learning customer analysis. The courses then offer the information that guides you all the way through the process of learning specific customer analysis techniques that provide you with information about marketing performance measurement and management. When you understand this customer-centric aspect of business analytics, you're able to apply it to the decisions you make regarding new marketing campaigns and any other business decisions you make that affect your company's customers.‎

    When starting to learn about customer analytics, you need to have strong reading and math skills. The earliest courses allow you to build a foundation of knowledge when beginning to study this area of business analytics. The specifics—such as how to use the data to create a decision tree you can use when making decisions for your job—develop as you work your way through the customer analytics and business analytics courses. Check the listing for information about the course level when choosing a customer analytics course. The courses are marked for beginners, intermediate level students, and advanced level students, which makes it easy for you to choose one that matches your knowledge base in this type of analytical field.‎

    Online Customer Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Analytics skills. Choose from a wide range of Customer Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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