• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Paid Search Metrics
    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Results for "paid search metrics"

    • Status: Free Trial
      Free Trial
      G

      Google

      Assess for Success: Marketing Analytics and Measurement

      Skills you'll gain: Marketing Analytics, Media Planning, Marketing Effectiveness, Google Analytics, Key Performance Indicators (KPIs), Data Visualization, Web Analytics, A/B Testing, Data Presentation, Performance Measurement, Marketing Strategies, Google Ads, Advertising Campaigns, Dashboard, Return On Investment, Stakeholder Communications, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Machine Learning

      Skills you'll gain: Unsupervised Learning, Feature Engineering, Generative AI, Supervised Learning, Classification And Regression Tree (CART), Data Presentation, Data Analysis, Data Cleansing, Exploratory Data Analysis, Regression Analysis, Deep Learning, Dimensionality Reduction, Reinforcement Learning, Keras (Neural Network Library), Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Applied Machine Learning, Data Science, Machine Learning, Python Programming

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.3K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Applied DevOps Engineering

      Skills you'll gain: CI/CD, Serverless Computing, Open Web Application Security Project (OWASP), Agile Software Development, Test Driven Development (TDD), OpenShift, Agile Methodology, DevOps, Agile Project Management, Microservices, Containerization, Test Case, Devops Tools, Continuous Integration, Kubernetes, Sprint Planning, DevSecOps, System Monitoring, Grafana, Infrastructure as Code (IaC)

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.4K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Finance & Quantitative Modeling for Analysts

      Skills you'll gain: Finance, Capital Budgeting, Financial Data, Return On Investment, Financial Reporting, Financial Statement Analysis, Risk Modeling, Mathematical Modeling, Regression Analysis, Predictive Modeling, Business Modeling, Spreadsheet Software, Financial Analysis, Cash Flows, Financial Modeling, Balance Sheet, Predictive Analytics, Google Sheets, Microsoft Excel, Corporate Finance

      4.5
      Rating, 4.5 out of 5 stars
      ·
      17K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Data Analyst

      Skills you'll gain: Data Management, Business Metrics, Data Storytelling, Data Collection, Descriptive Statistics, Matplotlib, Key Performance Indicators (KPIs), Bayesian Statistics, Spreadsheet Software, Data Governance, Statistical Hypothesis Testing, Data Visualization, Data Quality, Dashboard, Data Cleansing, Data Storage, Data Analysis, Pandas (Python Package), SQL, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Front-End Developer

      Skills you'll gain: Software Development Life Cycle, Bootstrap (Front-End Framework), Cloud-Native Computing, Software Architecture, GitHub, HTML and CSS, Webpack, React Redux, Web Development Tools, Figma (Design Software), User Centered Design, Agile Methodology, React.js, Responsive Web Design, Development Environment, Git (Version Control System), Version Control, Software Design, User Interface and User Experience (UI/UX) Design, Professional Networking

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.9K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • A

      Amazon Web Services

      AWS Cloud Technology Consultant

      Skills you'll gain: Amazon CloudWatch, Software Development Life Cycle, Infrastructure as Code (IaC), Operational Excellence, CI/CD, AWS CloudFormation, Software Architecture, AWS Identity and Access Management (IAM), Scripting, Amazon DynamoDB, Professional Networking, Amazon Web Services, Amazon S3, Extract, Transform, Load, Amazon Elastic Compute Cloud, Network Troubleshooting, Cloud Management, Data Management, Problem Solving, Teamwork

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.7K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Search Engine Optimization and Content Marketing

      Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Search Engine Marketing, Marketing Strategy and Techniques, Blogs, Digital Marketing, Marketing, Content Strategy, Content Creation, Growth Strategies, Market Research, Technical Analysis

      5
      Rating, 5 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      Digital Transformation in Hospitality

      Skills you'll gain: Service Design, Change Management, Design Thinking, Social Media Campaigns, Performance Measurement, Social Media Marketing, Social Media, Content Performance Analysis, Social Media Management, Innovation, Social Media Content, Business Process Management, Business Process Improvement, Performance Improvement, Digital Marketing, Operational Efficiency, Leadership, Customer Engagement, Content Management, Search Engine Optimization

      4.2
      Rating, 4.2 out of 5 stars
      ·
      32 reviews

      Intermediate · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Google Ads for Beginners

      Skills you'll gain: Keyword Research, Google Ads, Target Audience, Campaign Management, Pay Per Click Advertising, Advertising Campaigns, Search Engine Marketing, Copywriting, Online Advertising, Management Reporting, Digital Advertising, Marketing, Digital Marketing, Return On Investment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      5.7K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      Strategic Leadership in Hospitality

      Skills you'll gain: Financial Statement Analysis, Service Design, Financial Analysis, Change Management, Design Thinking, Social Media Campaigns, Hospitality Management, Social Media Marketing, Income Statement, Social Media, Hotels and Accommodations, Revenue Management, Financial Forecasting, Finance, Strategic Planning, Operations Management, Capital Budgeting, Prototyping, Key Performance Indicators (KPIs), Search Engine Optimization

      4.4
      Rating, 4.4 out of 5 stars
      ·
      94 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      DevOps, Cloud, and Agile Foundations

      Skills you'll gain: Agile Software Development, Agile Methodology, Agile Project Management, DevOps, Sprint Planning, Cloud Computing Architecture, Cloud Computing, Cloud Security, Cloud Services, Cloud Infrastructure, User Story, Cloud Platforms, Cloud Solutions, Infrastructure as Code (IaC), Continuous Delivery, Cloud-Native Computing, Test Driven Development (TDD), Public Cloud, Backlogs, Continuous Integration

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    1234…90

    In summary, here are 10 of our most popular paid search metrics courses

    • Assess for Success: Marketing Analytics and Measurement: Google
    • IBM Machine Learning: IBM
    • IBM Applied DevOps Engineering: IBM
    • Finance & Quantitative Modeling for Analysts: University of Pennsylvania
    • Meta Data Analyst: Meta
    • IBM Front-End Developer: IBM
    • AWS Cloud Technology Consultant: Amazon Web Services
    • Search Engine Optimization and Content Marketing: IBM
    • Digital Transformation in Hospitality: Starweaver
    • Google Ads for Beginners: Coursera Project Network

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok