What are the best digital marketing courses on Coursera?

Top digital marketing courses include programs from institutions like the University of Illinois , Meta , and Google . You can explore topics like SEO , social media marketing , email campaigns , analytics , and marketing strategy—all at your own pace.

Can I learn digital marketing for free on Coursera?

Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a digital marketing course?

Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email , social media , and search engines .

Do I need marketing experience to start learning digital marketing?

No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO , paid ads, or influencer marketing .

Can a Coursera digital marketing course help me get a job?

Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.

Are there free digital marketing courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

Top Digital Marketing Courses - Learn Digital Marketing Online

Find the Best Digital Marketing Course for Your Goals

Universidad de Palermo
Administración de Empresas Certificado MasterTrack®
Skills you'll gain: Human Capital, Human Resource Strategy, Business Process Management, Strategic Marketing, Organizational Strategy, Marketing, Strategic Leadership, Key Performance Indicators (KPIs), Human Resources Management and Planning, Corporate Strategy, Talent Management, Technology Strategies, Leadership and Management, Branding, Marketing Management, Business Process Improvement, Consumer Behaviour, Marketing Planning, Technical Management, Brand Strategy
Credit offered
Mastertrack · 6 - 12 Months
IIT Roorkee
Executive MBA
Skills you'll gain: New Product Development, Mergers & Acquisitions, FinTech, Capital Budgeting, Supply Chain, Integrated Marketing Communications, Business Marketing, Sales Process, Innovation, Succession Planning, Management Accounting, Supply Chain Management, Statistical Process Controls, Product Management, Marketing Management, Revenue Management, Sampling (Statistics), Production Schedule, Project Portfolio Management, Financial Statement Analysis
Earn a degree
Degree · 1 - 4 Years
Universidad de Palermo
Maestría en Dirección de Empresas (MBA)
Skills you'll gain: Business Modeling, Data Storytelling, Selling Techniques, Human Capital, Business Process Management, Portfolio Management, Business Planning, Business Analytics, Strategic Marketing, Digital Transformation, Equities, Management Accounting, Organizational Strategy, Corporate Sustainability, Entrepreneurial Finance, Market Dynamics, Online Advertising, B2B Sales, Statistical Methods, Marketing Planning
Earn a degree
Degree · 1 - 4 Years
S.P. Jain Institute of Management and Research
Post Graduate Diploma in Management Online
Skills you'll gain: Mergers & Acquisitions, Search Engine Marketing, Working Capital, Operations Management, Business Valuation, Competitive Analysis, Manufacturing Operations, Design Thinking, Business Strategy, Supply Chain Management, Digital Transformation, Persuasive Communication, Consumer Behaviour, Organizational Leadership, Integrated Marketing Communications, Team Management, Organizational Change, Change Management, Financial Statement Analysis, Portfolio Management
Earn a degree
Degree · 1 - 4 Years
University of Illinois at Urbana-Champaign
Graduate Certificate in Strategic Leadership & Management
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
Universidad de los Andes
Maestría en Ingeniería de Software
Skills you'll gain: User Story, Process Analysis, Maintainability, Test Automation, Angular, Android Jetpack, Risk Mitigation, Cloud-Native Computing, Design Thinking, Dashboard, Site Reliability Engineering, API Design, Video Game Development, Internet Of Things, Sprint Planning, User Experience Design, Microservices, Machine Learning, Security Requirements Analysis, Cloud Applications
Earn a degree
Degree · 1 - 4 Years
University of North Texas
Bachelor of Science in General Business
Skills you'll gain: Operations Management, Mediation, Compensation and Benefits, Integrated Marketing Communications, Organizational Change, Event Management, Grammar, Sales Process, Data Mining, Data Visualization, Design Thinking, Global Marketing, Probability & Statistics, Cultural Diversity, Digital Media Strategy, Organizational Leadership, Political Sciences, Social Justice, Music History, Sociology
Earn a degree
Degree · 1 - 4 Years
HEC Paris
Innovation Management and Entrepreneurship University Certificate
Skills you'll gain: New Product Development, Social Media Strategy, Business Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Project Controls, Stakeholder Engagement, Social Media, Product Development, Decision Making, Content Marketing, Process Analysis, Strategic Decision-Making, Business Operations, Business Planning, Lean Methodologies, Strategic Thinking, Innovation
University Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
Graduate Certificate in Taxation
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
Financial Management Graduate Certificate
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
Master of Science in Management
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Earn a degree
Degree · 1 - 4 Years
University of Illinois at Urbana-Champaign
Value Chain Management Graduate Certificate
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months