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    • Google Analytics

    Google Analytics Courses Online

    Master Google Analytics for tracking and analyzing website traffic. Learn to interpret data, set up goals, and measure campaign performance.

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    Explore the Google Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Foundations of Sports Analytics: Data, Representation, and Models in Sports

      Skills you'll gain: Statistical Methods, Regression Analysis, Data Cleansing, Statistical Hypothesis Testing, Correlation Analysis, Matplotlib, Data Manipulation, Data Visualization, Statistical Analysis, Scatter Plots, Probability & Statistics, R Programming, Data Analysis, Descriptive Statistics, Pandas (Python Package), Python Programming

      4.4
      Rating, 4.4 out of 5 stars
      ·
      188 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Advertising with Meta

      Skills you'll gain: Marketing Budgets, Campaign Management, Target Audience, Performance Analysis, Advertising, Advertising Campaigns, Social Media Campaigns, Facebook, Instagram, Paid media, Bidding, Social Media, Budget Management, Social Media Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      C

      Coursera

      YouTube Analytics: Optimize Performance

      Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Marketing Analytics, Key Performance Indicators (KPIs), Performance Analysis, Web Analytics and SEO, Performance Measurement, Content Strategy, Trend Analysis, Customer Insights

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Social Media Analytics

      Skills you'll gain: Network Analysis, Data Visualization, Graph Theory, Relational Databases, Data Visualization Software, Data Storytelling, Data Analysis, Data Literacy, Social Sciences, Statistical Analysis, Machine Learning, R Programming, Analytical Skills, Data Manipulation, Facebook, Sociology, Natural Language Processing, Text Mining, Analytics, Trend Analysis

      4.2
      Rating, 4.2 out of 5 stars
      ·
      10 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Operating Systems and You: Becoming a Power User

      Skills you'll gain: Package and Software Management, File Systems, Microsoft Windows, Desktop Support, Linux, Operating Systems, OS Process Management, Linux Administration, Remote Access Systems, System Monitoring, Command-Line Interface, User Accounts, Systems Administration, Technical Support and Services, File Management, Linux Commands, Software Installation, Identity and Access Management, Authorization (Computing), Virtualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Python for Data Science, AI & Development

      Skills you'll gain: Jupyter, Python Programming, Data Structures, Web Scraping, Data Manipulation, Programming Principles, Pandas (Python Package), Computer Programming, Object Oriented Programming (OOP), Restful API, NumPy, Application Programming Interface (API), Data Analysis, Data Import/Export, File Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      41K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Introduction to AI and Machine Learning on Google Cloud

      Skills you'll gain: Prompt Engineering, Google Cloud Platform, Generative AI, Cloud Infrastructure, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Cloud Platforms, Large Language Modeling, Machine Learning, Natural Language Processing, Application Programming Interface (API)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      241 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Project Planning: Putting It All Together

      Skills you'll gain: Project Management, Project Planning, Communication Planning, Project Documentation, Milestones (Project Management), Project Schedules, Risk Management, Cost Management, Budgeting, Estimation, Timelines, Procurement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      14K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Health Informatics

      Skills you'll gain: Health Informatics, Health Technology, Change Management, Vendor Management, Health Policy, Health Care, Process Improvement, Workflow Management, Health Care Administration, Healthcare Industry Knowledge, Health Information Management, Organizational Change, Decision Support Systems, Solution Design, Clinical Data Management, Project Management, Databases, Usability Testing, Governance, Strategic Leadership

      4.4
      Rating, 4.4 out of 5 stars
      ·
      909 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Play It Safe: Manage Security Risks

      Skills you'll gain: Threat Management, Cybersecurity, Risk Management Framework, Risk Management, Business Risk Management, Incident Response, Vulnerability Management, Security Information and Event Management (SIEM), Security Controls, Continuous Monitoring, Information Systems Security, Enterprise Security, Risk Analysis, Threat Detection, Information Assurance, Open Web Application Security Project (OWASP), Auditing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Start the UX Design Process: Empathize, Define, and Ideate

      Skills you'll gain: User Experience Design, User Story, Ideation, Usability, Web Content Accessibility Guidelines, User Research, Design Thinking, Human Centered Design, Competitive Analysis, User Flows, Persona Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      16K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Data Analytics (PT)

      Skills you'll gain: Data Cleansing, Rmarkdown, Data Storytelling, Data Presentation, Data Validation, Spreadsheet Software, Data Visualization, Data Ethics, Data Literacy, Tableau Software, Data Visualization Software, Data Analysis, Ggplot2, Analytical Skills, Stakeholder Communications, Presentations, SQL, Data Quality, Data Collection, Data Processing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      4K reviews

      Beginner · Professional Certificate · 3 - 6 Months

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    In summary, here are 10 of our most popular google analytics courses

    • Foundations of Sports Analytics: Data, Representation, and Models in Sports: University of Michigan
    • Advertising with Meta: Meta
    • YouTube Analytics: Optimize Performance: Coursera
    • Social Media Analytics: Johns Hopkins University
    • Operating Systems and You: Becoming a Power User: Google
    • Python for Data Science, AI & Development: IBM
    • Introduction to AI and Machine Learning on Google Cloud: Google Cloud
    • Project Planning: Putting It All Together: Google
    • Health Informatics: Johns Hopkins University
    • Play It Safe: Manage Security Risks: Google

    Frequently Asked Questions about Google Analytics

    Google Analytics is a widely used data tool offered by Google to help website owners better understand the performance of their website pages and then make improvements based on that data. When you use Google Analytics, you're able to see the details of how people interact with your website, how they click around your website, how long they stay on your site, and eventually, what page they jump off your site. Google Analytics also provides answers to questions like how many total new users your site has had in the last 12 months and similar questions about your site’s visitors. There is a free version of Google Analytics and a paid version for companies or website owners with multiple websites.‎

    Knowing why you want to learn Google Analytics, whether for marketing, data analysis, or improving website performance, will guide your learning. Regular practice with tracking data, generating reports, and interpreting results is essential. Join communities like the Google Analytics subreddit or LinkedIn groups for tips and troubleshooting. Work on real projects like setting up Google Analytics for a website or analyzing user behavior. Google Data Analytics Professional Certificate by Google offers a comprehensive guide to understanding and using Google Analytics.‎

    It’s valuable to learn Google Analytics because the information you learn could help you understand how individual web pages are performing in search, in visits, in time spent, and other metrics. When you start to learn Google Analytics, you may see how its data tools can help you measure your advertising ROI, while also showing data on video performances, and social media sites and applications. It’s crucial to know how search data impacts your personal site or your business site. This is why Google Analytics becomes a very important tool to learn.‎

    The types of jobs you may get with knowledge of Google Analytics would likely be Google Analytics manager, e-commerce manager, data scientist, digital marketing director, and SEO specialist. All of these jobs in some way would likely require an understanding of Google Analytics. Because so many companies use search and SEO for their websites, Google Analytics is used in many different industries. As a result, there may be additional jobs for someone with a fundamental understanding of Google Analytics within the company department in your field.‎

    Taking online courses on Google Analytics can help you make smart decisions on running a website. For instance, you may begin to learn about the number of web visitors that your site gets on a daily, weekly, and monthly basis. You could become familiar with the interface of the tool. Learning the fundamentals of Google Analytics may also help you learn how to interpret the data to make adjustments to your website pages. Your knowledge of Google Analytics might help a company marketing team make better decisions about its SEO practices while achieving a higher ROI in ad spending.‎

    Online Google Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Google Analytics skills. Choose from a wide range of Google Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Google Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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