What are the best content writing courses on Coursera?

Popular courses include The Strategy of Content Marketing from UC Davis and Good with Words: Writing and Editing from the University of Michigan . These programs teach how to plan, write , and optimize content for web , marketing , and business communication.

Can I learn content writing for free on Coursera?

Yes. Many content writing courses offer a free audit option, which allows you to access video lessons and reading materials at no cost. You’ll need to upgrade or apply for financial aid to complete graded assignments or earn a certificate.

What will I learn in a content writing course?

You’ll learn how to write clearly and persuasively for online audiences, structure articles and blog posts, apply SEO strategies, and develop a consistent tone and brand voice. Some courses also cover editing , storytelling , and content strategy .

Do I need a writing background to take a content writing course?

Not at all. Many Coursera courses are designed for beginners and guide you through writing basics and digital best practices. More advanced learners can focus on specialized topics like UX writing, email copy, or B2B content.

Can Coursera’s content writing courses help me get a job or freelance work?

Yes. Content writing is a growing field across industries like marketing , publishing , tech, and e-commerce . A Coursera course can help you build writing samples, strengthen your portfolio, and earn certificates that show your skills to clients or employers.

Top Content Writing Courses - Learn Content Writing Online

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Find the Best Content Writing Course for Your Goals

Google Cloud
Google Workspace Mail Management - Français
Skills you'll gain: Email Security, Data Loss Prevention, Google Workspace, Malware Protection, Security Controls, Personally Identifiable Information, Network Routing, Content Management, Record Keeping
Beginner · Course · 1 - 4 Weeks
Status: New
Google Cloud
Modernización de sitios web con IA generativa en GC
Skills you'll gain: Generative AI, Web Content, Content Management Systems, UI/UX Strategy, User Experience, Web Analytics and SEO, Google Cloud Platform, Web Development
Beginner · Course · 1 - 4 Weeks
Google Cloud
Gemini in Google Docs - 简体中文
Skills you'll gain: Generative AI, Prompt Engineering, Google Workspace, Large Language Modeling, Grammar, Technical Writing
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Facebook Monetization: Collaborate with Brands
Skills you'll gain: Facebook, Target Audience, Social Media Management, Social Media Strategy, Social Media Marketing, Content Strategy, Content Marketing, Goal Setting, Business Development, New Business Development, Live Streaming
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
YouTube Live: Streaming Engagement
Skills you'll gain: Live Streaming, Customer Engagement, Content Performance Analysis, Content Development and Management, Content Strategy, Customer Relationship Building, Discussion Facilitation, Community Development, Technical Support
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Facebook Insights: Crack the Algorithm
Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Analysis, Social Media, Drive Engagement, Social Media Strategy, Content Creation
Beginner · Course · 1 - 4 Weeks
Amazon Web Services
Amazon Connect: Introduction to the Administrative Interface
Skills you'll gain: Dashboard, Report Writing, Business Reporting, Management Reporting, Performance Reporting, Ad Hoc Reporting, Real Time Data, Call Center Experience, Administration, Workforce Management
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Facebook Analytics: Optimize Performance
Skills you'll gain: Facebook, Content Performance Analysis, Social Media Content, Marketing Analytics, Data-Driven Decision-Making, Social Media, Digital Media Strategy, Social Media Management, Social Media Strategy, Trend Analysis, Performance Analysis, Performance Metric, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks
Status: New
Google Cloud
Como modernizar sites com a IA generativa no Google Cloud
Skills you'll gain: Generative AI, AI Personalization, Web Content, Google Cloud Platform, Prompt Engineering, Image Analysis, User Experience, Web Development
Beginner · Course · 1 - 4 Weeks
Status: New
Google Cloud
Modernisasi Situs dengan AI Generatif di Google Cloud
Skills you'll gain: Generative AI, Prompt Engineering, Large Language Modeling, Google Cloud Platform, UI/UX Strategy, User Experience, Content Management, Image Analysis
Beginner · Course · 1 - 4 Weeks
Google Cloud
Gemini in Google Docs - 한국어
Skills you'll gain: Generative AI, Prompt Engineering, Google Workspace, Document Management, Technical Writing
Beginner · Course · 1 - 4 Weeks
Status: New
Google Cloud
在 Google Cloud 運用生成式 AI 翻新網站
Skills you'll gain: Generative AI, Web Content, Google Cloud Platform, Prompt Engineering, Web Analytics and SEO, Image Analysis, Content Management, Large Language Modeling, User Experience Design, Innovation
Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular content writing courses

Google Workspace Mail Management - Français: Google Cloud
Modernización de sitios web con IA generativa en GC: Google Cloud
Gemini in Google Docs - 简体中文: Google Cloud
Facebook Monetization: Collaborate with Brands: Coursera
YouTube Live: Streaming Engagement: Coursera
Facebook Insights: Crack the Algorithm: Coursera
Amazon Connect: Introduction to the Administrative Interface: Amazon Web Services
Facebook Analytics: Optimize Performance: Coursera
Como modernizar sites com a IA generativa no Google Cloud: Google Cloud
Modernisasi Situs dengan AI Generatif di Google Cloud: Google Cloud

Content Writing Courses