• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Effectiveness
    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Results for "marketing effectiveness"

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Estrategia de marketing

      Skills you'll gain: Marketing Planning, Product Management, Strategic Marketing, Product Lifecycle Management, Marketing Strategies, Market Research, Product Planning, Survey Creation, Product Strategy, Market Analysis, Consumer Behaviour, Business Planning, Marketing, Marketing Communications, Marketing Management, Product Marketing, Marketing Budgets, Target Market, Brand Strategy, Market Data

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Getting Started with Microsoft Excel

      Skills you'll gain: Spreadsheet Software

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Introduction to Google SEO

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Persona Development, Keyword Research, Digital Marketing, Web Content, Content Strategy, Content Creation, Target Audience, Consumer Behaviour, Algorithms, Data Analysis, Business Reporting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Use Canva to Create Social Media Visuals for Business

      Skills you'll gain: Social Media Content, Social Media, Instagram, Content Creation, Facebook, Marketing Materials, Data Visualization, Marketing Design, Graphic Design, Digital Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.4K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google

      Satisfaction Guaranteed: Develop Customer Loyalty Online

      Skills you'll gain: Loyalty Programs, Customer Retention, Customer Service, E-Commerce, Customer Relationship Management, Email Marketing, Customer Insights, Web Analytics, Performance Analysis, Digital Marketing, Portfolio Management, Marketing Analytics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Organizational Leadership

      Skills you'll gain: Influencing, Persuasive Communication, Negotiation, Design Thinking, Leadership, Leadership Development, Crisis Management, Human Centered Design, Innovation, Strategic Communication, Organizational Leadership, Ideation, Professional Development, Storytelling, Marketing Analytics, Leadership and Management, Brainstorming, Teamwork, Marketing Strategies, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.2K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      High-Impact Business Writing

      Skills you'll gain: Business Writing, Business Correspondence, Report Writing, Concision, Business Communication, Business Reporting, Writing, Proofreading, Email Marketing, Grammar, Communication, Target Audience, Editing, Persuasive Communication, Presentations, Virtual Teams, Professionalism

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Prompt Engineering Generative AI for Marketing & Advertising

      Skills you'll gain: Prompt Engineering, Customer Engagement, Marketing Materials, Generative AI, Marketing Strategies, Advertising, A/B Testing, Marketing, Content Creation, ChatGPT, Marketing Analytics, Growth Strategies, Social Media Content, OpenAI

      4.5
      Rating, 4.5 out of 5 stars
      ·
      64 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      How to Sell: An Overview of Fundamental Selling Techniques

      Skills you'll gain: Overcoming Objections, Sales Process, Selling Techniques, Sales Presentation, Cold Calling, Closing (Sales), Sales, Active Listening, Lead Generation, Rapport Building, Customer Relationship Building, Communication Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      231 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      Ludwig-Maximilians-Universität München (LMU)

      Competitive Strategy and Organization Design

      Skills you'll gain: Customer Retention, Mergers & Acquisitions, Game Theory, Organizational Structure, Business Strategy, Organizational Strategy, Competitive Analysis, Strategic Thinking, Peer Review, Strategic Partnership, Product Strategy, Report Writing, Organizational Effectiveness, Business Consulting, Organizational Change, Growth Strategies, Strategic Decision-Making, Strategic Marketing, Business Development, Business Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Achieving Personal and Professional Success

      Skills you'll gain: Negotiation, Persuasive Communication, Influencing, Active Listening, Communication, Communication Strategies, Productivity, Business Communication, Interpersonal Communications, Trustworthiness, Strategic Communication, Verbal Communication Skills, Rapport Building, Personal Development, Conflict Management, Emotional Intelligence, Personal Attributes, Leadership, Peer Review, Goal Setting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.1K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      Y

      Yale University

      Everyday Parenting: The ABCs of Child Rearing

      Skills you'll gain: Behavior Management, Positive Behavior Support, Parent Communication, Working With Children, Conflict Management, Mental Health Diseases and Disorders, Family Therapy, Child Development, Adaptability, Stress Management, Problem Solving, Complex Problem Solving

      4.9
      Rating, 4.9 out of 5 stars
      ·
      3.1K reviews

      Beginner · Course · 1 - 4 Weeks

    1…121314…194

    In summary, here are 10 of our most popular marketing effectiveness courses

    • Estrategia de marketing: IE Business School
    • Getting Started with Microsoft Excel: Coursera Project Network
    • Introduction to Google SEO: University of California, Davis
    • Use Canva to Create Social Media Visuals for Business: Coursera Project Network
    • Satisfaction Guaranteed: Develop Customer Loyalty Online: Google
    • Organizational Leadership: Northwestern University
    • High-Impact Business Writing: University of California, Irvine
    • Prompt Engineering Generative AI for Marketing & Advertising: Coursera Project Network
    • How to Sell: An Overview of Fundamental Selling Techniques: Coursera Instructor Network
    • Competitive Strategy and Organization Design: Ludwig-Maximilians-Universität München (LMU)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok