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    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

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    Explore the Customer Analytics Course Catalog

    • U

      University of Colorado Boulder

      Industrial Internet of Things Graduate Certificate

      Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, User Research, User Experience Design, Product Development, User Experience, Power Electronics, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, UI/UX Research, Analytics, Human Computer Interaction, Embedded Systems, Control Systems, Internet Of Things, User Interface (UI), Machine Controls, Embedded Software

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • P

      Pontificia Universidad Católica de Chile

      Magíster en Inversiones y Finanzas Aplicadas

      Skills you'll gain: Financial Statement Analysis, Descriptive Analytics, FinTech, Financial Statements, Business Analytics, Business Valuation, Derivatives, Strategic Decision-Making, Portfolio Management, Customer Analysis, Risk Analysis, Credit Risk, Digital Transformation, Cloud Security, Assertiveness, Governance, Financial Analysis, Object Oriented Programming (OOP), Investments, Financial Data

      Earn a degree

      Degree · 1 - 4 Years

    • Status: New
      New
      C

      Coursera

      Facebook Live: Real-Time Engagement

      Skills you'll gain: Facebook, Live Streaming, Drive Engagement, Scheduling, Social Media, Social Media Strategy, Social Media Content, Customer Engagement, Event Planning, Video Production, Content Strategy, Content Development and Management, Technical Support

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad de los Andes

      Maestría en Inteligencia Analítica de Datos

      Skills you'll gain: Systems Thinking, Network Analysis, Unsupervised Learning, Data Storytelling, Deep Learning, Predictive Modeling, Data Presentation, Risk Analysis, Time Series Analysis and Forecasting, Project Management Life Cycle, MLOps (Machine Learning Operations), Marketing Analytics, Cash Flows, Matplotlib, Descriptive Analytics, Statistical Analysis, Simulations, Random Forest Algorithm, Operations Research, Product Development

      Earn a degree

      Degree · 1 - 4 Years

    • Status: New
      New
      C

      Coursera Instructor Network

      Advanced UX Strategies for Product Managers

      Skills you'll gain: UI/UX Strategy, User Experience, User Experience Design, Design and Product, Data Storytelling, Experience Design, User Centered Design, Usability Testing, Product Improvement, User Research, Human Centered Design, Design Research, Figma (Design Software), User Feedback, Wireframing, Customer experience improvement, Prioritization

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      JavaScript Career Launch and Capstone

      Skills you'll gain:

      Intermediate · Course

    • U

      University of Illinois at Urbana-Champaign

      Mergers & Acquisitions Graduate Certificate

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • P

      Pontificia Universidad Católica de Chile

      Certificado en Introducción a la Ciencia de Datos

      Skills you'll gain: Predictive Analytics, Unsupervised Learning, Data Cleansing, Exploratory Data Analysis, Data Visualization, Dimensionality Reduction, Data Science, Descriptive Analytics, Supervised Learning, Regression Analysis, Scientific Visualization, Data-Driven Decision-Making, Data Processing, Time Series Analysis and Forecasting, Pandas (Python Package), Data Visualization Software, Statistical Machine Learning, Data Manipulation, Statistical Visualization, Machine Learning

      Credit offered

      Mastertrack · 6 - 12 Months

    • Status: New
      New
      C

      Coursera

      Facebook Strategy: Effective Content

      Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Social Media Strategy, Social Media, Customer Insights, Content Creation, Digital Media Strategy, Media Planning, Goal Setting

      Beginner · Course · 1 - 4 Weeks

    • P

      Pontificia Universidad Católica de Chile

      Certificado en Gestión y Políticas en Salud Pública

      Skills you'll gain: Epidemiology, Public Health and Disease Prevention, Descriptive Analytics, Business Analytics, Biostatistics, Gerontology, Health Policy, Healthcare Ethics, Digital Transformation, Descriptive Statistics, Health Equity, Assertiveness, Statistical Hypothesis Testing, Telehealth, Health Disparities, Public Health, Object Oriented Programming (OOP), Program Evaluation, Occupational Safety and Health Administration (OSHA), Health Systems

      Credit offered

      Mastertrack · 6 - 12 Months

    • U

      Universidad de Palermo

      Maestría en Dirección de Empresas (MBA)

      Skills you'll gain: Business Modeling, Data Storytelling, Selling Techniques, Human Capital, Business Process Management, Portfolio Management, Business Planning, Business Analytics, Strategic Marketing, Digital Transformation, Equities, Management Accounting, Organizational Strategy, Corporate Sustainability, Entrepreneurial Finance, Market Dynamics, Online Advertising, B2B Sales, Statistical Methods, Marketing Planning

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Illinois at Urbana-Champaign

      Master of Science in Accounting

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Earn a degree

      Degree · 1 - 4 Years

    Customer Analytics learners also search

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    In summary, here are 10 of our most popular customer analytics courses

    • Industrial Internet of Things Graduate Certificate: University of Colorado Boulder
    • Magíster en Inversiones y Finanzas Aplicadas: Pontificia Universidad Católica de Chile
    • Facebook Live: Real-Time Engagement: Coursera
    • Maestría en Inteligencia Analítica de Datos: Universidad de los Andes
    • Advanced UX Strategies for Product Managers: Coursera Instructor Network
    • JavaScript Career Launch and Capstone: Microsoft
    • Mergers & Acquisitions Graduate Certificate: University of Illinois at Urbana-Champaign
    • Certificado en Introducción a la Ciencia de Datos: Pontificia Universidad Católica de Chile
    • Facebook Strategy: Effective Content: Coursera
    • Certificado en Gestión y Políticas en Salud Pública: Pontificia Universidad Católica de Chile

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Customer Analytics

    Customer analytics is a method used by managers and business owners for making business decisions based upon past customer behavior. It uses tools like regression analysis, predictive analytics, and market segmentation to turn data into usable information that can be leveraged for the creation of direct marketing campaigns and other aspects of managing customer relationships. Behaviors customers have exhibited in the past are examined and used as a basis for predicting future behaviors. The information is then used to create campaigns that have an influence on future buying behaviors. This type of analysis serves as a solid basis for making business decisions.‎

    If you're considering a career in management, product development, or marketing, customer analytics is a valuable study area because it serves as the basis of good decision-making in the business world. Effectively applying real-world data about customer behavior using tools, such as predictive analytics, increases the likelihood of successful marketing campaigns. It also helps developers create products that deliver greater customer satisfaction. Additionally, when you have the tools and data on hand that tell you how customers responded to different circumstances in the past, you're able to explain and support the business decisions you make.‎

    Taking online courses on Coursera in customer analytics provides you with the knowledge you need to acquire in a convenient setting supported by experienced instructors. The learning starts with courses that cover the basic, introductory information that forms the foundation of learning customer analysis. The courses then offer the information that guides you all the way through the process of learning specific customer analysis techniques that provide you with information about marketing performance measurement and management. When you understand this customer-centric aspect of business analytics, you're able to apply it to the decisions you make regarding new marketing campaigns and any other business decisions you make that affect your company's customers.‎

    When starting to learn about customer analytics, you need to have strong reading and math skills. The earliest courses allow you to build a foundation of knowledge when beginning to study this area of business analytics. The specifics—such as how to use the data to create a decision tree you can use when making decisions for your job—develop as you work your way through the customer analytics and business analytics courses. Check the listing for information about the course level when choosing a customer analytics course. The courses are marked for beginners, intermediate level students, and advanced level students, which makes it easy for you to choose one that matches your knowledge base in this type of analytical field.‎

    Online Customer Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Analytics skills. Choose from a wide range of Customer Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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