• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Customer Journey Mapping

      Skills you'll gain: Generative AI, Customer Insights, AI Personalization, Customer Analysis, ChatGPT, Customer experience strategy (CX), Real Time Data, Data-Driven Decision-Making, Predictive Analytics, Artificial Intelligence, Consumer Behaviour, Analysis, Design

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Fundamentos da Gestão do Sucesso do Cliente

      Skills you'll gain: Customer Success Management, Customer experience strategy (CX), Customer Analysis, Customer Retention, Agile Methodology, Customer Engagement, Customer Data Management, Customer Relationship Management, Consultative Approaches, Customer Insights, Market Analysis, Software As A Service, Business Modeling, Organizational Structure, Business Relationship Management, Value Propositions, Business Analysis, Interpersonal Communications, Business Transformation, Business Solutions

      4.8
      Rating, 4.8 out of 5 stars
      ·
      49 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Mastering SEO with Jasper: Ranking and Optimization

      Skills you'll gain: Blogs, Search Engine Optimization, Keyword Research, Web Content, Web Analytics and SEO, Content Creation, Content Marketing, Online Advertising, Drive Engagement, Generative AI, Business Marketing

      3.8
      Rating, 3.8 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Marketing Channel Functions

      Skills you'll gain: Marketing Channel, Customer Demand Planning, Strategic Marketing, Business Marketing, Compensation Management, Compensation Analysis, Supply Chain, Gap Analysis, Consumer Behaviour, Process Optimization, Strategic Partnership, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Branding for Differential Advantage with Jagdish Sheth

      Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Value Propositions, Strategic Marketing, Product Lining, Product Knowledge, Market Share, Growth Strategies, Innovation, Competitive Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universidad Autónoma Metropolitana

      Ciudades en Transición

      Skills you'll gain: Socioeconomics, Social Sciences, Economics, Policy, and Social Studies, Environment, Public Health, Culture, Digital Transformation, Diversity Awareness, Governance, Environmental Science, Transportation Operations, Innovation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      11 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Colorado Boulder

      Donner un feedback utile

      Skills you'll gain: Constructive Feedback, Employee Performance Management, Team Performance Management, Performance Review, Emotional Intelligence, Coaching, Communication, Creativity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universitat Autònoma de Barcelona

      Organizaciones y recursos humanos en el siglo XXI

      Skills you'll gain: Performance Appraisal, Talent Recruitment, Talent Acquisition, Workforce Development, Recruitment, Recruitment Strategies, Training Programs, Negotiation, Performance Management, Resilience, Employee Onboarding, Human Resources, Organizational Leadership, Leadership and Management, Business Ethics, Industrial and Organizational Psychology, Decision Making, Team Leadership, Conflict Management, Political Sciences

      4.8
      Rating, 4.8 out of 5 stars
      ·
      35 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Target Market Presentation using Canva

      Skills you'll gain: Canva (Software), Presentations, Sales Presentation, Marketing Design, Target Market, Marketing Collateral, Graphic and Visual Design, Marketing, Design Elements And Principles

      4.5
      Rating, 4.5 out of 5 stars
      ·
      25 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      UBITS

      Conecta de forma efectiva con los clientes de retail

      Skills you'll gain: Customer Complaint Resolution, Non-Verbal Communication, Oral Expression, Verbal Communication Skills, Customer experience improvement, Customer Service, Customer Inquiries, Greeting Customers, Insurance and Warranty Claims Processing, Service Improvement, Interpersonal Communications, Company, Product, and Service Knowledge, Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Supervised Text Classification for Marketing Analytics

      Skills you'll gain: Supervised Learning, Marketing Analytics, Machine Learning, Deep Learning, Machine Learning Algorithms, Tensorflow, Scikit Learn (Machine Learning Library), Python Programming, Marketing, Natural Language Processing, Google Cloud Platform, Artificial Neural Networks, Text Mining, Performance Metric

      Build toward a degree

      3.1
      Rating, 3.1 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      MedCerts

      Nursing Assistant Essentials

      Skills you'll gain: Patient Assistance, Healthcare Ethics, Direct Patient Care, Caregiving, Toileting, Patient Education and Support, Medical Privacy, Oral Hygiene, Home Health Care, Nursing Homes, Personal Care, Care Coordination, Activities of Daily Living (ADLs), Health Care Procedure and Regulation, Geriatrics, Communication

      Beginner · Course · 1 - 4 Weeks

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    social media marketing in practice
    meta social media marketing capstone
    genai in social media marketing
    meta social media marketing professional certificate
    genai for social media marketing specialists
    social media marketing and brand advocacy
    1…267268269…390

    In summary, here are 10 of our most popular social media marketing courses

    • GenAI for Customer Journey Mapping: Coursera Instructor Network
    • Fundamentos da Gestão do Sucesso do Cliente: Fundação Instituto de Administração
    • Mastering SEO with Jasper: Ranking and Optimization: Coursera Instructor Network
    • Marketing Channel Functions: Emory University
    • Branding for Differential Advantage with Jagdish Sheth: Kennesaw State University
    • Ciudades en Transición: Universidad Autónoma Metropolitana
    • Donner un feedback utile: University of Colorado Boulder
    • Organizaciones y recursos humanos en el siglo XXI: Universitat Autònoma de Barcelona
    • Create a Target Market Presentation using Canva: Coursera Project Network
    • Conecta de forma efectiva con los clientes de retail: UBITS

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok