• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Preview
      Preview
      N

      Nanjing University

      心理学与生活

      Skills you'll gain: Psychology, Culture, Child Development, Social Studies, Human Development, Human Learning, Social Sciences, Sociology, Cultural Diversity, Behavior Management, Mental Health Diseases and Disorders, Non-Verbal Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      821 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Deep Teaching Solutions

      Uncommon Sense Teaching

      Skills you'll gain: Classroom Management, Critical Thinking, Lesson Planning, Stress Management, Teaching, Instructional Strategies, Pedagogy, Differentiated Instruction, Learning Strategies, Human Learning, Behavior Management, Cognitive flexibility, Learning Styles, Student Engagement, Special Education, Mental Concentration, Education Software and Technology, Learning Theory, Discussion Facilitation, Digital Communications

      4.9
      Rating, 4.9 out of 5 stars
      ·
      737 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Stanford University

      Food Sustainability, Mindful Eating, and Healthy Cooking

      Skills you'll gain: Cooking, Nutrition and Diet, Food and Beverage, Waste Minimization, Environment, Resourcefulness, Compassion, Mindfulness, Environmental Issue, Cultural Diversity, Adaptability, Self-Awareness, Behavioral Health, Planning, Creativity, Innovation, Emerging Technologies, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      580 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

      Skills you'll gain: Integrated Marketing Communications, Marketing Communications, Advertising, Marketing, Advertising Campaigns, Brand Management, Marketing Management, Marketing Planning, Media Planning, Strategic Communication, Promotional Strategies, Brand Awareness, Social Media Marketing, Digital Marketing, Public Relations, Consumer Behaviour, Communication Strategies, Communication

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Psicología

      Skills you'll gain: Psychology, Human Learning, Learning Theory, Human Development, Anatomy, Formal Learning, Creativity, Learning Styles, Culture, Education and Training, Language Competency, Child Development, Neurology, Cognitive flexibility, Social Sciences, Mental and Behavioral Health Specialties, Behavior Management, Computational Thinking, Visual Impairment Education, Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      AI Applications in Marketing and Finance

      Skills you'll gain: AI Personalization, Big Data, Risk Modeling, Credit Risk, Customer Engagement, Customer experience improvement, Marketing Analytics, Consumer Behaviour, MarTech, Customer Insights, Financial Services, Machine Learning, Financial Analysis, Retail Store Operations, Artificial Intelligence, Threat Detection

      4.6
      Rating, 4.6 out of 5 stars
      ·
      441 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of North Texas

      Management Foundations in the Hospitality Industry

      Skills you'll gain: Hospitality Management, Human Resources Management and Planning, Recruitment, Training Programs, Customer experience improvement, Hospitality, Performance Appraisal, Recruitment Strategies, Employee Training, Business Ethics, Human Resources, Business Management, Legal Risk, Environmental Social And Corporate Governance (ESG), New Hire Orientations, Job Analysis, Employee Onboarding

      4.4
      Rating, 4.4 out of 5 stars
      ·
      78 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Implementación del Marketing Mix

      Skills you'll gain: Integrated Marketing Communications, Marketing Communications, Brand Strategy, Advertising, Customer experience strategy (CX), Brand Management, Product Strategy, Marketing, Marketing Management, Peer Review, Advertising Campaigns, Marketing Planning, Brand Awareness, Retail Management, Market Opportunities, Revenue Management, Marketing Channel, Marketing Psychology, Market Dynamics, Strategic Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      D

      DeepLearning.AI

      DeepLearning.AI Data Analytics

      Skills you'll gain: Data Storytelling, Dashboard, Data Visualization, Data Presentation, Analytics, Data Literacy, Data Analysis, Google Sheets, Regression Analysis, Statistical Analysis, Spreadsheet Software, LinkedIn, Statistics, Statistical Hypothesis Testing, Web Scraping, Pandas (Python Package), Relational Databases, Data Ethics, Time Series Analysis and Forecasting, Descriptive Statistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      150 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Florida

      The Horse Course: Introduction to Basic Care and Management

      Skills you'll gain: Nutrition and Diet, Gynecology, Health Care, Behavior Management, Care Management, Preventative Care, Vital Signs, Anatomy, Infectious Diseases, Biology, First Aid, Psychology, Ancient History, Communication, World History

      4.9
      Rating, 4.9 out of 5 stars
      ·
      979 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      The Future of Payment Technologies

      Skills you'll gain: Payment Systems, Payment Processing, FinTech, Credit/Debit Card Processing, Mobile Banking, Transaction Processing, B2B Sales, Business, Value Propositions

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universidad de los Andes

      Marketing Verde

      Skills you'll gain: Value Propositions, Marketing Communications, Market Opportunities, Marketing Planning, Marketing, Strategic Marketing, New Product Development, Business Strategy, Market Analysis, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Channel, Communication Strategies, Corporate Sustainability, Environmental Issue

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Mixed · Course · 1 - 3 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…171819…79

    In summary, here are 10 of our most popular consumer behavior courses

    • 心理学与生活: Nanjing University
    • Uncommon Sense Teaching: Deep Teaching Solutions
    • Food Sustainability, Mindful Eating, and Healthy Cooking: Stanford University
    • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
    • Psicología: Universidad de Palermo
    • AI Applications in Marketing and Finance: University of Pennsylvania
    • Management Foundations in the Hospitality Industry: University of North Texas
    • Implementación del Marketing Mix: IE Business School
    • DeepLearning.AI Data Analytics: DeepLearning.AI
    • The Horse Course: Introduction to Basic Care and Management: University of Florida

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok