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    • Copywriting

    Copywriting Courses

    Copywriting courses can help you learn how to write persuasive, clear, and engaging content that drives action across marketing channels.

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    Find the Best Copywriting Course for Your Goals

    • B

      Birla Institute of Technology & Science, Pilani

      Writing Practice

      Skills you'll gain: Writing, Grammar, Editing, Proofreading, English Language, Vocabulary

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Teaching Texts and Forms

      Skills you'll gain: Writing, Writing and Editing, Literacy, Storytelling, Language Competency, Creativity, Persuasive Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Effective Presentations and Persuasive Writing

      Skills you'll gain: Request for Proposal, Presentations, Technical Communication, Persuasive Communication, Proposal Writing, Business Writing, Intercultural Competence, Public Speaking, Design Thinking, Communication, Teamwork, Strategic Communication, Innovation, Professional Development, Target Audience

      5
      Rating, 5 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Intermediate Web and Front-End Development

      Skills you'll gain: Webpack, Search Engine Optimization, Web Development Tools, Web Analytics and SEO, Performance Tuning, Build Tools, Debugging, Front-End Web Development, Test Automation, Development Testing, Performance Testing, Software Development Tools, Javascript

      4.5
      Rating, 4.5 out of 5 stars
      ·
      32 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Generative AI for Keyword Research

      Skills you'll gain: Keyword Research, Generative AI, Search Engine Optimization, Marketing Automation, Web Analytics and SEO, Prompt Engineering, Business Process Automation, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      31 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Analíticas de Marketing Digital

      Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Social Media, Search Engine Marketing, Social Media Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Analytics, Business Metrics, Key Performance Indicators (KPIs), Facebook

      4.7
      Rating, 4.7 out of 5 stars
      ·
      218 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      O

      O.P. Jindal Global University

      Machine Learning for Marketing

      Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Google Analytics, Search Engine Optimization, Applied Machine Learning, Data Ethics, Data Mining, Customer Insights

      4
      Rating, 4 out of 5 stars
      ·
      15 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      S

      Starweaver

      Hotel Digital Marketing and Social Media Strategy

      Skills you'll gain: Social Media Marketing, Social Media, Digital Media Strategy, Content Creation, Search Engine Optimization, Social Media Strategy, Content Marketing, Guest Relations, Hospitality, Web Analytics and SEO, Digital Marketing, Storytelling, Instagram, Return On Investment, Key Performance Indicators (KPIs)

      3.8
      Rating, 3.8 out of 5 stars
      ·
      21 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      عمل خطة محتوى بالذكاء الاصطناعي: Canva، ChatGPT، وBlueWillow

      Skills you'll gain: Canva (Software), Generative AI, Content Creation, Social Media Content, ChatGPT, Digital Content, Graphic and Visual Design, Prompt Engineering, Copywriting, Social Media Marketing, Content Strategy, Content Marketing, Target Audience

      4.5
      Rating, 4.5 out of 5 stars
      ·
      150 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Next-Generation AI Assistant: Claude by Anthropic

      Skills you'll gain: Prompt Engineering, Marketing Materials, Copywriting, ChatGPT, Drive Engagement, Generative AI, Product Promotion, Promotional Strategies, Content Creation, Target Audience, Marketing Strategies, Marketing

      4.1
      Rating, 4.1 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Teaching Writing Final Project

      Skills you'll gain: Lesson Planning, Peer Review, Syllabus Development, Writing, Course Development, Developing Training Materials

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Copy.AI for Beginners: Generate texts for various use cases

      Skills you'll gain: Prompt Engineering, Generative AI, Content Creation, Branding, File Management

      Beginner · Guided Project · Less Than 2 Hours

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    1…131415…18

    In summary, here are 10 of our most popular copywriting courses

    • Writing Practice: Birla Institute of Technology & Science, Pilani
    • Teaching Texts and Forms: Johns Hopkins University
    • Effective Presentations and Persuasive Writing: Johns Hopkins University
    • Intermediate Web and Front-End Development: IBM
    • Generative AI for Keyword Research: Coursera Instructor Network
    • Analíticas de Marketing Digital: Tecnológico de Monterrey
    • Machine Learning for Marketing: O.P. Jindal Global University
    • Hotel Digital Marketing and Social Media Strategy: Starweaver
    • عمل خطة محتوى بالذكاء الاصطناعي: CanvaØŒ ChatGPTØŒ ÙˆBlueWillow: Coursera Project Network
    • Next-Generation AI Assistant: Claude by Anthropic: Coursera Instructor Network

    Why Learn Copywriting?

    Copywriting is the art of using words to influence, inform, and inspire—often in the context of advertising, branding, or digital marketing. It blends creativity with strategy to connect with audiences and prompt specific actions. Learning copywriting can help you craft compelling messages, boost conversions, and strengthen your voice across platforms.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Copywriting

    Whether for marketing, content creation, or personal projects, understanding your purpose in copywriting will guide your efforts. Regularly practicing writing and refining your style is crucial. Join communities like the Copywriting subreddit or LinkedIn groups for tips and feedback. Work on real projects by writing copy for hypothetical or real products. The Strategy of Content Marketing by University of California, Davis is an excellent course to develop your copywriting skills.‎

    Top courses include The Strategy of Content Marketing from UC Davis, Good with Words: Writing and Editing from the University of Michigan, and Social Media Marketing from Northwestern University. These programs cover persuasive writing techniques, content strategy, and how to craft copy that drives results.‎

    Yes. Many copywriting courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You’ll learn how to write compelling headlines, create calls to action, tailor messaging for different audiences, and use storytelling to connect with readers. Some courses also explore SEO, writing, email marketing, and social media copy.‎

    Not at all. Many courses are designed for beginners and guide you through the basics of writing for marketing and business. More advanced courses are available for learners who want to refine their copywriting or specialize in digital platforms.‎

    Yes. Copywriting is an essential skill in marketing, advertising, and content creation. Coursera courses can help you develop a professional writing portfolio, earn certificates, and apply your skills to roles in agencies, in-house teams, or as a freelancer.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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