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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • Status: New
      New
      B

      Board Infinity

      Generative AI in Marketing

      Skills you'll gain: AI Personalization, Generative AI, Marketing Automation, Marketing, Data Ethics, MarTech, ChatGPT, Marketing Strategies, Campaign Management, Email Marketing, Prompt Engineering, Content Creation, Advanced Analytics, Digital Advertising, Predictive Analytics, Artificial Intelligence, Business Ethics, Natural Language Processing, Video Production, Computer Vision

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      YouTube Growth: Boost Your Engagement

      Skills you'll gain: Drive Engagement, Live Streaming, Social Media Marketing, Growth Strategies, Customer Engagement, Content Management, Video Production, Content Strategy, Content Creation, Production Schedule, Scheduling

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      YouTube Strategy: Effective Content

      Skills you'll gain: Content Strategy, Video Production, Content Development and Management, Social Media Strategy, Content Creation, Content Performance Analysis, Calendar Management, Google Analytics, Ideation, Target Audience, Operational Efficiency

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Marketing Analytics

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      C

      Coursera

      Facebook Monetization: Collaborate with Brands

      Skills you'll gain: Facebook, Target Audience, Social Media Management, Social Media Strategy, Social Media Marketing, Content Strategy, Content Marketing, Goal Setting, Business Development, New Business Development, Live Streaming

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      YouTube Insights: Crack the Algorithm

      Skills you'll gain: Content Performance Analysis, Content Strategy, Web Analytics, Content Creation, Social Media Content, Social Media Strategy, Digital Content, Key Performance Indicators (KPIs), Performance Metric, Growth Strategies, Performance Analysis, Digital Media Strategy, Promotional Strategies, Target Audience, Customer Insights

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Make the Sale: Build, Launch, and Manage E-commerce Stores

      Skills you'll gain: Order Fulfillment, E-Commerce, Order Processing, Campaign Management, Digital Advertising, Google Ads, Retail Management, Customer Engagement, Marketing Strategies, Market Research, Web Analytics, Trend Analysis, Customer experience strategy (CX), Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Execution and Evaluation

      Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Plan Execution, Earned Media, Target Audience, Content Strategy, Owned Media, Paid media, Key Performance Indicators (KPIs), Goal Setting

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Dynamic Advertising and Media Buying

      Skills you'll gain: Pay Per Click Advertising, Google Ads, Advertising Campaigns, Media Buying, Content Performance Analysis, Online Advertising, Digital Advertising, Advertising, Generative AI Agents, Data Ethics, Campaign Management, Paid media, Marketing Automation, AI Personalization, Automation, Content Creation, A/B Testing, Budget Management

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      Instagram Analytics: Optimize Performance

      Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Building a Strong Business Foundation

      Skills you'll gain: Business Modeling, Business Planning, Customer Analysis, User Research, Entrepreneurship, Financial Management, Market Research, Marketing Strategies, Business Development, Target Audience, Business Strategy, Email Marketing, Social Media Marketing, Value Propositions, Search Engine Optimization

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      C

      Coursera

      Instagram Strategy: Effective Content

      Skills you'll gain: Instagram, Social Media Content, Competitive Analysis, Target Audience, Content Strategy, Social Media Strategy, Content Marketing, Market Intelligence, Social Media, Scheduling, Content Creation

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular advertising courses

    • Generative AI in Marketing: Board Infinity
    • YouTube Growth: Boost Your Engagement: Coursera
    • YouTube Strategy: Effective Content: Coursera
    • Marketing Analytics: University of Virginia
    • Facebook Monetization: Collaborate with Brands: Coursera
    • YouTube Insights: Crack the Algorithm: Coursera
    • Make the Sale: Build, Launch, and Manage E-commerce Stores: Google
    • Execution and Evaluation: University of Colorado Boulder
    • GenAI for Dynamic Advertising and Media Buying: Coursera Instructor Network
    • Instagram Analytics: Optimize Performance: Coursera

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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