• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Customer Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI Engineering with LLMs

      Skills you'll gain: Prompt Engineering, Large Language Modeling, PyTorch (Machine Learning Library), Generative AI, Natural Language Processing, Generative AI Agents, OpenAI, Artificial Intelligence and Machine Learning (AI/ML), ChatGPT, Artificial Intelligence, Text Mining, Applied Machine Learning, Deep Learning, Artificial Neural Networks, Data Processing, Performance Tuning, Machine Learning Methods, Reinforcement Learning, Feature Engineering, User Feedback

      4.5
      Rating, 4.5 out of 5 stars
      ·
      462 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Software Testing and Automation

      Skills you'll gain: Open Web Application Security Project (OWASP), Cucumber (Software), Software Testing, Selenium (Software), Gherkin (Scripting Language), JUnit, Verification And Validation, Test Automation, Unit Testing, Security Testing, Regression Testing, Test Case, Testability, Behavior-Driven Development, Code Coverage, Performance Testing, Development Testing, Test Planning, Acceptance Testing, Test Tools

      4.3
      Rating, 4.3 out of 5 stars
      ·
      956 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Agile Software Development

      Skills you'll gain: User Story, Agile Software Development, Agile Methodology, Agile Project Management, Scrum (Software Development), Sprint Planning, Software Development Methodologies, Sprint Retrospectives, Waterfall Methodology, Continuous Integration, Test Driven Development (TDD)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.4K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Market Research and Consumer Behavior

      Skills you'll gain: Survey Creation, Surveys, Market Research, Business Research, Consumer Behaviour, Marketing Strategies, Research Design, Data Analysis, Research Reports, Market Analysis, Research Methodologies, Experimentation, Customer Analysis, Focus Group, Business Marketing, Decision Making

      4.4
      Rating, 4.4 out of 5 stars
      ·
      4.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Applied Data Science with R

      Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Shiny (R Package), Data Wrangling, Dashboard, Exploratory Data Analysis, Relational Databases, Data Analysis, Ggplot2, Database Design, Data Presentation, SQL, Plot (Graphics), Leaflet (Software), Data Transformation, Database Management, Data Manipulation, Web Scraping, R Programming

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Microeconomics: The Power of Markets

      Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Market Analysis, Resource Allocation, Tax, Public Policies, Cost Benefit Analysis, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Creatividad, diseño e innovación: Técnicas y herramientas

      Skills you'll gain: Design Research, Innovation, Creativity, Creative Thinking, Brainstorming, Design Thinking, Design, Creative Problem-Solving, Ingenuity, Ideation, Peer Review, Design Strategies, Cognitive flexibility, Curiosity, Product Design, User Experience Design, Customer experience improvement, New Product Development, Business Modeling, Resourcefulness

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Advanced Tools for Digital Marketing Analytics

      Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, Predictive Analytics, MarTech, Advanced Analytics, Predictive Modeling, Marketing Operations, Marketing Effectiveness, Marketing Strategies, Marketing Channel, Data Analysis, Natural Language Processing, Data Ethics, Business Ethics, Video Production, Artificial Intelligence

      4.7
      Rating, 4.7 out of 5 stars
      ·
      50 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      P

      PwC

      Data Visualization with Advanced Excel

      Skills you'll gain: Data Presentation, Dashboard, Data Storytelling, Data Visualization Software, Microsoft Excel, Spreadsheet Software, Excel Formulas, Graphing, Pivot Tables And Charts, Data Modeling, Databases, Data Analysis, Simulation and Simulation Software

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Santa Cruz

      Bayesian Statistics: From Concept to Data Analysis

      Skills you'll gain: Bayesian Statistics, Statistical Inference, Data Analysis, Probability, Statistical Modeling, Statistical Analysis, Microsoft Excel, Probability Distribution, R Programming, Regression Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Databases for Data Scientists

      Skills you'll gain: SQL, Database Design, Database Management Systems, NoSQL, Data Warehousing, Relational Databases, Database Management, Database Administration, Databases, Database Architecture and Administration, Query Languages, Database Theory, Data Modeling, Data Analysis, MongoDB, Big Data, Data Architecture, Data Access, Data Integrity, Data Manipulation

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Python Functions, Files, and Dictionaries

      Skills you'll gain: Data Import/Export, Python Programming, File Management, Programming Principles, Data Processing, Data Structures, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.4K reviews

      Beginner · Course · 1 - 3 Months

    Customer Analytics learners also search

    Customer Success
    Customer Insights
    Marketing Analytics
    Business Analysis
    Market Research
    Economic Policy
    Business Statistics
    Business English
    1…454647…309

    In summary, here are 10 of our most popular customer analytics courses

    • Generative AI Engineering with LLMs: IBM
    • Software Testing and Automation: University of Minnesota
    • Agile Software Development: University of Minnesota
    • Market Research and Consumer Behavior: IE Business School
    • Applied Data Science with R: IBM
    • Microeconomics: The Power of Markets: University of Pennsylvania
    • Creatividad, diseño e innovación: Técnicas y herramientas: Arizona State University
    • Advanced Tools for Digital Marketing Analytics: Unilever
    • Data Visualization with Advanced Excel: PwC
    • Bayesian Statistics: From Concept to Data Analysis: University of California, Santa Cruz

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok