• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera Instructor Network

      AI for Customer Experience with Chatbots and Analytics

      Skills you'll gain: Customer experience strategy (CX), Customer Engagement, Self Service Technologies, Customer Insights, Customer Data Management, Predictive Analytics, Artificial Intelligence, Return On Investment, Persona Development, Data-Driven Decision-Making, Generative AI

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      Strategies and Approaches in Sports Media

      Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Media Relations, Storytelling, Content Creation, Paid media, Content Strategy, Strategic Communication, Brand Management, Advertising, Strategic Partnership, Revenue Management, Video Production, Target Audience, Community Development, Negotiation, Target Market, Crisis Management, Planning

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Intellectual Property Law

      Skills you'll gain: Intellectual Property, Brand Strategy, Legal Strategy, Legal Research, Packaging and Labeling, Brand Management, Brand Awareness, Legal Writing, Business Strategy, Case Law, Technology Strategies, Marketing, Legal Risk, Registration, Innovation, Asset Management, Strategic Thinking, Writing and Editing, Creativity, Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.5K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International Marketing & Cross Industry Growth

      Skills you'll gain: Global Marketing, Business-To-Consumer, Business Marketing, Peer Review, Hospitality Management, Brand Management, Marketing, Hospitality, Strategic Marketing, Branding, B2B Sales, Innovation, Growth Strategies, Marketing Strategies, Personalized Service, Consumer Behaviour, Revenue Management, Market Opportunities, Product Marketing, Digital Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      Y

      Yale University

      The Global Financial Crisis

      Skills you'll gain: Crisis Management, Financial Policy, Mortgage Loans, Financial Regulation, Public Policies, Credit Risk, Risk Management Framework, Financial Market, Consumer Lending, International Finance, Banking, Financial Analysis, Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.3K reviews

      Mixed · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      FinTech: Foundations, Payments, and Regulations

      Skills you'll gain: FinTech, Financial Regulations, Financial Services, Payment Processing, Mobile Banking, Financial Market, Credit/Debit Card Processing, Investments, Retail Banking, Emerging Technologies, Innovation, Consumer Behaviour

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Fundamentals of Social Media Advertising

      Skills you'll gain: Paid media, Instagram, Online Advertising, Social Media, Advertising, Facebook, Digital Advertising, Social Media Campaigns, Advertising Campaigns, Social Media Marketing, Team Oriented, Marketing Materials, Data Ethics, Content Creation, Information Privacy, Copywriting, Campaign Management, Data Collection, Brand Management, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.5K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      The Digital Marketing Revolution

      Skills you'll gain: Digital Transformation, Digital Marketing, MarTech, Digital Media Strategy, Marketing Channel, Marketing Strategies, Global Marketing, Market Dynamics, Consumer Behaviour, Business Transformation, Customer experience improvement, Innovation

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      Y

      Yale University

      The Science of Well-Being for Teens

      Skills you'll gain: Mental Health, Optimism, Goal Setting, Resilience, Growth Mindedness, Stress Management, Self-Awareness, Compassion, Mindfulness, Behavioral Health, Social Skills, Psychology, Positive Behavior Support, Decision Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      741 reviews

      Beginner · Course · 1 - 3 Months

    • K

      Knowledge Accelerators

      Customer Service Fundamentals

      Skills you'll gain: Service Level Agreement, Problem Solving, Customer Support, Customer Service, Technical Support, Resource Management, Interpersonal Communications, Verbal Communication Skills, Customer Relationship Building, Active Listening, Communication, Writing and Editing, Technical Communication, Process Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Strategic Management

      Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Leadership, Organizational Strategy, Strategic Planning, Business Planning, Strategic Decision-Making, Corporate Strategy, Technology Strategies, Global Marketing, Entrepreneurship, Innovation, Competitive Analysis, Market Share

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.5K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      E

      Emory University

      Weight Management: Beyond Balancing Calories

      Skills you'll gain: Nutrition and Diet, Stress Management, Clinical Nutrition, Personal Care, Goal Setting, Behavior Management, Biology, Preventative Care, Mindfulness, Scientific Methods

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 3 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…121314…78

    In summary, here are 10 of our most popular consumer behavior courses

    • AI for Customer Experience with Chatbots and Analytics: Coursera Instructor Network
    • Strategies and Approaches in Sports Media: Real Madrid Graduate School Universidad Europea
    • Intellectual Property Law: University of Pennsylvania
    • International Marketing & Cross Industry Growth: Yonsei University
    • The Global Financial Crisis: Yale University
    • FinTech: Foundations, Payments, and Regulations: University of Pennsylvania
    • Fundamentals of Social Media Advertising: Meta
    • The Digital Marketing Revolution: University of Illinois Urbana-Champaign
    • The Science of Well-Being for Teens: Yale University
    • Customer Service Fundamentals: Knowledge Accelerators

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok